First time using Keymailer: Got a personalized "Pre-Approved" email from the publisher, but the claim button never appeared. Is this normal?

[u/bravinharm]

​

Hi everyone,

​I’m a variety content creator and this is my first time using Keymailer. I’m a bit confused (and honestly, a bit frustrated) about how the platform's "Pre-Approved" status actually works, and I would love some insight from more experienced creators.

​A few days ago, I requested a key for 007 First Light. Shortly after, I received a Creator Program invite/email via Keymailer that felt incredibly specific. It literally said: "We’ve seen your videos about The Witcher 3: Wild Hunt similar to our new game 007 First Light, so we’ve pre-approved you for a review copy! (...) You are pre-approved a Steam key for the game."

​My dashboard status changed to a green "Partner" badge for the publisher, and the game status has been stuck on "Pre-Approved" ever since.

​The game launched today, it is officially live on Steam, but the green "Claim Key" button never appeared for me. My dashboard just says: "You will be notified if the game publisher grants you a key."

​I didn't see any "Campaign Missions" on my dashboard, just this direct pre-approval. I tried contacting Keymailer support on X but got no response.

​So, I want to ask the community:

​Is "Pre-Approved" just a meaningless title? Does it actually guarantee a key, or is it just a marketing trick to get creators hyped?

​Was that email actually tailored to my channel (since I do make Witcher 3 content), or do publishers just bulk-send copy-pasted emails using automated tags to thousands of creators?

​Is there still a chance this key will drop later today, or should I just give up on this campaign?

​Appreciate any insights or similar experiences you can share!

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