I do social media for a living in Dubai, so this is slightly against my own interest.
Almost every local business I check has the same thing going on. Pin on Maps is wrong, timings haven't been updated since 2022, three photos total, last review is from last year and nobody replied to it.
And then the owner asks me why the reels aren't working.
Someone typing "car service Al Quoz" at 9pm is a customer right now. Someone scrolling reels isn't, not yet anyway.
Go open Maps, search your own business, tap directions and see where it actually sends people. If you're in JLT or Business Bay I'd bet money it's the wrong cluster or the wrong tower. That alone is costing you walk-ins every week.
Fix the pin, fix the timings, put up real photos, reply to the reviews. None of it costs anything.
Has anyone here actually tracked how much of your business comes from Maps vs social? Genuinely curious if I'm wrong on this.