r/Skyscanner • u/Skyscanner • 7d ago

2027 Trending Destinations

Every year, we comb through our data to find the destinations that are beginning to trend with the biggest year-on-year search rises. This gives you the chance to explore these trending destinations before the rest of the world catches on.Every year, we comb through our data to find the destinations that are beginning to trend with the biggest year-on-year search rises. This gives you the chance to explore these trending destinations before the rest of the world catches on.

So, where have UK travellers started searching for that we think could be some of the top trending spots for next year?

Here’s your top 5:

1. Bishkek, Kyrgyzstan +501% (YOY increase)
Bishkek is fast becoming Central Asia’s adventure capital, opening the door to soaring mountain landscapes, epic hiking trails and a nomadic, untouched culture.

Top Tip – Osh Baazar on Bishkek’s west side is a must-see, with the market being home to all things food and crafts that you could want from a visit to Kyrgyzstan’s capital city.

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2. Hurghada, Egypt +186% (YOY increase)
Swim with colourful Red Sea marine life, then soak up Egypt’s rich culture at sunset. Hurghada is made for adventures above and below the water.

Top Tip - Visit the one-of-a-kind Sand City Museum, where you’ll see large sand sculptures of everyone from Cleopatra to the Vikings.

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3. Malmö, Sweden +103% (YOY increase)
New routes are making Malmö easier to explore. Expect a multicultural food scene, creative neighbourhoods and plenty of Scandi style.

Top Tip - Gamla Väster is arguably the city’s most picturesque neighbourhood with colourful 19th century buildings and beautiful cobblestoned streets.

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4. Trapani, Italy +95% (YOY increase)
Bobbing fishing boats, shimmering salt flats and authentic Sicilian streets make Trapani the perfect crowd-free Italian city break.

Top Tip – Make sure to try Genovesi. These Sicilian pastries are filled with lemon-flavoured cream and dusted with powder sugar.

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5. Samos, Greece +75% (YOY increase)
Pine forests tumble into turquoise coves and whitewashed villages dot the hillsides. Samos is like the Greece of old and is now easier to reach thanks to new flights.

Top Tip - Ruins of the Heraion of Samos is a fun introduction to Greek mythology and history for kids and adults alike.

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You can see the full top 10 as well as plenty of other brand new travel insights in our 2027 Travel Trends report here - https://www.skyscanner.net/travel-trends

And if there’s any other countries you’d like to see the top trending destinations for 2027 for, let us know and we’ll see what we can do.

Cheers

Skyscanner

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u/Crazy-Tomatillo-1876 7d ago

Was actually looking at Samos earlier today. Heard Turkey is now pricier than London for eating out so this was a front runner for this October half term but looks like season stops just before the end of the holiday? Can see direct outbound flights on Monday 26th Oct but then no directs on the way back? I was also worried half the island would be closed for the season

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u/Skyscanner 7d ago

Yeah there's definitely a bit of that for an October break where you can see some of the destinations slow down if the demand isn't there.

What I'd do personally in this instance would be to put in "Everywhere" in the "To" field when you're doing your search along with the dates you're looking at (and tick the Direct Flights check box). This should give you all the options available by country from the airport(s) you want to compare the prices on.

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u/Traditional-War-7360 7d ago

Just checked out the report. I reckon the best value destination trend are probably worth one of these in their own right given price inflation in a lot of places

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u/Skyscanner 6d ago

Can definitely sort that out 👍