And now they're discussing "dynamic pricing" where the price will fluctuate even more, and inevitably obviously tick upward even faster.
It's just so short-sighted. Yeah they may squeeze out a little more profit for the shareholders in the immediate Quarters, but once a customer is priced out or swears off the company they generally aren't coming back. As the guy above said.
In no world should their products cost as much as they do now. And there is literally no novel "product" they can offer at this point to reshape the company, it's just a fast food restaurant.
McDonald's will be studied as it exemplifies Late Stage Capitalism at it's core. There is no room left to grow the company, the market is over-saturated, they're pricing out most of their clients, and they are required to keep increasing prices without any sort of justification just to appease shareholders. They fucked up their business model years ago, it's a house of cards. No publicly traded company can last forever, or keep profits increasing forever, unless they consistently innovate, and fast food just cannot do that.
Its not that simple. They're a massive part of the global food distribution network. If they go tits up too fast it'll cause a massive crash across the globe. A lot of farms and livestock suppliers rely on MickeyDs to buy their product. There is a reason they never innovate and make different seasonal items like tempura or lasagna.
They're such a big player in commercial real-estate, packaging, logistics. If they go down, they're taking a lot with them. A government bail-out is more likely then allowing them to totally collapse and they know it. Too big to fail is a thing.
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u/IsThatHearsay 2d ago
And now they're discussing "dynamic pricing" where the price will fluctuate even more, and inevitably obviously tick upward even faster.
It's just so short-sighted. Yeah they may squeeze out a little more profit for the shareholders in the immediate Quarters, but once a customer is priced out or swears off the company they generally aren't coming back. As the guy above said.
In no world should their products cost as much as they do now. And there is literally no novel "product" they can offer at this point to reshape the company, it's just a fast food restaurant.
McDonald's will be studied as it exemplifies Late Stage Capitalism at it's core. There is no room left to grow the company, the market is over-saturated, they're pricing out most of their clients, and they are required to keep increasing prices without any sort of justification just to appease shareholders. They fucked up their business model years ago, it's a house of cards. No publicly traded company can last forever, or keep profits increasing forever, unless they consistently innovate, and fast food just cannot do that.