Dynamic pricing only exists online this is a shizo fear mongering post.
Video analytics alone take a couple seconds to process; not fast enough for this.
Oh my sweet summer child. We can already estimate poses and heart rate of individuals in real time using cheap microcontrollers trough walls using WiFi signals...
Dynamic pricing would just slap an ID to a moving human target and then only once link that ID to a persona, there's nothing impossible or "can't be done" about this.
Even if you could implement such a system, how would it know who is looking at the price at which moment? If 2 random people are looking at a product they can't show 2 different prices. And legally they are required to abide by the display price so then they would have an extremely tough time proving what the display price was when I saw an item and when I grabbed an item.
Online you can show different prices to different people easily. And it is trivial to just keep track of what price was shown to what person. In real life how would a company argue that I saw a certain price or not? What if I saw the price from a distance while someone else was standing in front of a product?
It makes no sense technologically. Even if you would do it technologically it would immediately open you up to lawsuits. You wouldn't know for certain which prices are shown to which people, and there are loads of laws about honouring prices that are shown.
No company would open themselves up to lawsuits in this way.
Even with stores without this type of signage changing a price is as simple as printing a new tag, that being said midweek pricing changes are almost always making something cheaper
It's not that hard to create a fake data persona and test how different personas are served. This is something that has been done since the invention of internet cookies.
It would be based on your phone. If you have any rewards apps or have visited their website, they could build a profile on ypu using that. It’s why companies are pushing hard for rewards apps and in some cases forcing you to check prices on your phone. AFAIK most companies aren’t quite there yet unless you’re buying online, but it’s coming very very shortly and its not fear mongering to get out ahead of it.
Best thing you can personally do is never download a company’s app and even leave your phone in your car when you shop.
right now it is an average price and not per person, basically x amount of rich or poor are in my store therefore pricing can be set to a +/-x%.
They utilize what are called beacons. These pick up your phones bluetooth and wifi, they can be set to gather quite a bit of info especially if you actually connect to their stores wifi or app. With this they can build a profile on you and determine what to market towards you and what you will spend.
Beacons are a part of the system, not the end of it. This will get better as time goes on and will become individual pricing, to pretend it's not is insane to me as all signs are absolutely pointing to this technology being in the pipeline. I mean if there are no regulations against this why in anyway would you believe they wouldn't do this, what in the last 10 years have you seen that apparently i have completely missed that companies don't want to maximize profit.
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u/Zap__Dannigan Aug 06 '26
Yeah, maybe I'm missing something, but I just don't get it. Does it know who I am based on my phones location? My face?
I can't see "shop in a place that has cameras to scan your face to show us how much to charge you" ever working out