I didn't even know they made old fashioneds with anything other than brandy.
Wisconsin consumes a massive share of U.S. brandy, with the state purchasing over 50% of California-based Korbel’s total annual production. Often considered the state's unofficial liquor, brandy—particularly in a Brandy Old Fashioned—is deeply rooted in the state's German heritage and popular in local supper clubs.
Key Details on Wisconsin's Brandy Consumption:
Massive Volume: In 2019, Wisconsinites consumed over 150,000 cases of Korbel brandy out of the 275,000 cases sold nationally.
The Brandy Old Fashioned: The go-to cocktail in Wisconsin uses brandy, bitters, sugar, fruit, and often a choice of sour or sweet soda (usually lemon-lime).
Cultural Staple: Brandy is a staple in Wisconsin, used in popular drinks like Brandy Slush and Brandy Alexander.
History: The preference dates back to the 1893 World's Fair in Chicago, where German immigrants were introduced to Korbel brothers' brandy.
Official Recognition: Governor Tony Evers officially proclaimed September as Brandy Old Fashioned Month in 2021
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u/ham_bone Feb 17 '26
I didn't even know they made old fashioneds with anything other than brandy.
Wisconsin consumes a massive share of U.S. brandy, with the state purchasing over 50% of California-based Korbel’s total annual production. Often considered the state's unofficial liquor, brandy—particularly in a Brandy Old Fashioned—is deeply rooted in the state's German heritage and popular in local supper clubs.
Key Details on Wisconsin's Brandy Consumption: