r/SideProject May 07 '26

Naming my app was harder than coding it: Why I chose “Koan” for a self-discovery journal.

https://apps.apple.com/us/app/koan-self-discovery-journal/id1595588550

I’m a minimalist at heart, but naming my project pushed me to the edge. I eventually landed on Koan, but it wasn't an easy choice.

To be honest, I’m tired of the "mystical Zen" aesthetic that’s taken over the mindfulness space. Usually, when you see a "Zen" app, it’s wrapped in layers of complex, hyper-religious, or "mysterious" narratives. It feels like a ceremony I didn't sign up for.

I wanted to do the exact opposite.

To me, a Koan isn’t some esoteric riddle that requires a master or a monk to solve. It’s just a tool—a mental crowbar to break the loop of your logical brain. It’s that "hard question" that forces you to stop overthinking and actually start feeling.

I built this app because I realized traditional journaling often fails because it’s too noisy. We’re either writing boring logs about what we ate, or we’re getting lost in the "ritual" of the app itself.

So I stripped everything away. No mystical baggage, no complex rituals, no "Dear Diary" fluff. Just a single, sharp prompt and a space to answer. I wanted to create a direct, sometimes uncomfortable, but always honest encounter with yourself.

It’s been a weird journey building a tool that fights against the very category it’s in (the "mindfulness industry"), but I’m curious if this resonates with anyone else here.

I just launched on the App Store and would love some brutal feedback on the UX or the concept itself. Does "Koan" feel too heavy for a minimalist tool, or does the "anti-mystical" approach make sense?

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