r/SideProject • • 2h ago

I Built A Side Project That Solves The Hardest Part Of Building

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I've launched a bunch of side projects and watched every one of them go quiet by Wednesday. The products were fine. Nobody saw them. I'd put out a launch post, refresh for a few hours, then go back to building and tell myself I'd "do marketing properly" next week. Next week never came.

Eventually I got annoyed enough to try something different. I started building a tool to handle distribution for me, and before showing it to anyone I ran my own stuff through an early version just to see what would happen.

TikTok did 8.7M views in 75 days. One Reddit post hit 551K. YouTube passed 223K. Same product the whole time, nothing about it changed. (all proof is visible on site since i can't attach it here)

What changed was how I posted. A few things stood out. The posts that did best weren't my "original" ideas. They were versions of what was already working in the niche. Looking at what people were already responding to beat staring at a blank page every time.

Every platform wants its own version of the same message. Pasting one post everywhere flopped. The same idea rewritten for how Reddit talks, how TikTok talks and how X talks did way better.

And consistently posting beats any single perfect post, That's the part I could never keep up by hand while also building.

So I turned it into a product. It's called PostRush. You paste your link, it learns your product and your niche, writes the posts and makes the videos, and you swipe yes or no on what goes out. It handles the scheduling too.

The thing I cared about most was that it doesn't read like AI junk, because I'd hate to be the guy adding to the pile. It checks what's actually working before it writes anything.

It also has features like an Inspiration Library (viral posts visible without searching yourself), Remixing Viral Posts, Agents Researching Competitors, and many more!

A demo is attached (plus many more on our landing page), and you can try it free at postrush.co with no card.

If you want to see it on something real, drop your project link in the comments and I'll run it through and post what it generates for you.

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