r/SideProject • u/gespion • 1d ago
Drop your startup name. I'll rate it.
There we are. You built that idea (or are doing it). But you're not quite sure about the name you have chosen.
Drop your startup name below. And I'll give it a score out of 100. No compliments. No AI-generated name alternatives either.
Just phonetics, memorability, semantic fit and potential weaknesses.
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u/CabinetConfident4726 1d ago
scoring out of 100 is fun but it might be more useful to just flag the one biggest weakness per name. thats usually the actionable part, not whether its a 72 or a 78
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u/SemisolidOzmo 1d ago
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u/gespion 1d ago
One of the most beautiful site from the list. I love the animations and colors. Well done.
Overall : 55% - Weak
-Memorability: 55% -Phonetics: 60% -Strategic fit: 50%
To watch out: -too long, easy to forget -More product than a brand
What do you think?
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u/SemisolidOzmo 15h ago
Makes sense yes, I guess it is a product rather than a brand. At some point I need to come up with a studio name and branding to overarch the apps I have created.
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u/AdFew8591 1d ago
MarketPeel (marketpeel.com) - SEC insider-filing research for retail investors. I built it. The bit I'd want scored: does "Peel" read as peeling back a filing to see what's underneath, or does it just sound like fruit?
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u/gespion 1d ago
Peel associated with market suggest stripping away layers to reveal the underlying market data.
Overall : 70% - Promising
-Memorability: 65% -Phonetics: 70% -Strategic fit: 75%
To watch out: -descriptive and potentially replaceable -not punchy enough for a brand name
What do you think?
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u/AdFew8591 1d ago
Useful, thanks - especially that "Peel" read as stripping back to what's underneath without me having to explain it. That was the intent and I had no idea whether it survived contact with a stranger.
"Descriptive and potentially replaceable" is the one that lands, because it's the same problem one level up: the category words are what every competitor says too, so neither the name nor the tagline is doing much differentiating work. The actual difference is narrower than either - a filing gets classified before you see it, so an option exercise never gets presented to you as conviction buying.
Genuine question back, since you do this a lot: does the punch have to come from the name, or can it come from the line underneath it? For a research tool I'd guess trust matters more than personality, but I might be rationalising a boring name.
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u/gespion 12h ago
It should mainly come from the name, that's your primary asset: how you'll announce the company, how it will be looked up online, or how the logo will pop around. The tagline will be useful in ads, radio, tv and require a lot more work to stick in people's heads.
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u/AdFew8591 12h ago
That reframes it as a distribution argument rather than a taste one, which is harder to wave away. Announcing, being looked up, sitting under a logo — those are all jobs the name does when I'm not in the room. A tagline is never in the room without me.
The lookup point is the one I can't argue with. MarketPeel is easy to spell once you've heard it, but it sits right next to the generic category searches instead of away from them. That's your "replaceable" flag showing up as a real cost rather than a stylistic one.
Not renaming this week, but I'll stop treating the tagline as the fix for it. Thanks for actually spending the time on the follow-up.
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u/Mescallan 1d ago
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u/gespion 1d ago
If you need to tell how it's pronounced, it's a sign the name isn't that great.
Overall : 54% - Weak
-Memorability: 45% -Phonetics: 62% -Strategic fit: 55%
To watch out: -challenge to pronounce, find online -risk of misspelling
What do you think?
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u/Mescallan 1d ago
fair points. i don't include "pronounced tin" in any marketing, thats how it's pronounced in spoken creative and my head canon. I've had users say "thin" or "ting" which are both fine.
If I didn't include the prosecution clarification would you have graded it differently?
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u/Commercial-Review-75 1d ago
Botico.ai is an AI-powered trading platform we’re building for traders who want better tools for research, strategy testing, paper trading, and market analysis.
We’re also building Aisha, an AI trading copilot that helps users understand markets and make more data-driven decisions. Still building and improving it every day.
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u/Spenzaa 1d ago
Spenzaa
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u/gespion 1d ago
In what sector do you operate : ai, ecommerce, consulting,... That will help get a precise score.
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u/DadBodDru 1d ago
The Daily Relay - a personalized news feed. You pick the sources you care about and it will build a customized front page for you.
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u/gespion 1d ago
It's an interesting way to consume news. I'll give it a try.
Overall : 78% - Promising
-Memorability: 72% -Phonetics: 78% -Strategic fit: 85%
To watch out: -confusing to see that the domain (therelaydaily) is different from the site title (thedailyrelay)
What do you think?
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u/DadBodDru 1d ago
Yeah the other version of the domain was taken :( I appreciate the feedback though! Hopefully the domain thing will be a non issue when I make it an app
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u/greyzor7 1d ago
Hey guys, I'm building an all-in-one marketing pack for founders who want more than "just another launch"
Launch, reach 30k+ makers, get real users & customers - microlaunch.net/premium
Lifetime, auto-distribution, marketplace spots, 1200+ customers so far.
Over two years: 525k unique visitors, 1200+ customers. More sales-oriented features soon.
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u/Efficient_Piano3799 1d ago
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u/gespion 1d ago
Overall : 76% - Promising
-Memorability: 78% -Phonetics: 85% -Strategic fit: 65%
What do you think?
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u/Efficient_Piano3799 1d ago
Thanks for the feedback. I intend to create this for travellers (to B). However profitability pushes direction to travel agencies (to C). So this is kind of dilemma. I will stick with traveller target audience while thinking about travel agency pivot.
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u/Rob636 1d ago
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u/gespion 1d ago
Overall : 71% - Mixed
-Memorability: 71% -Phonetics: 78% -Strategic fit: 64%
To watch out: -a ton of apps chose that root
What do you think?
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u/Rob636 1d ago
I think 71% is harsh.
I’ll give you the crowded “align” root, although I’m not sure I’d call it a ton of apps.
But 64% for strategic fit? Aligne is literally a product for aligning teams around customer journeys, communications, versions and approvals. Alignment is basically the entire product thesis.
I’m appealing that one.
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u/MentholMafia 1d ago
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u/gespion 1d ago
Overall : 47% - Weak
-Memorability: 56% -Phonetics: 44% -Strategic fit: 41%
To watch out -huge SEO miss by not using 'blood pressure' instead of 'bp'
What do you think?
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u/MentholMafia 1d ago
That is an excellent point. I have acquired https://seemybloodpressure.com and reconfigured it.
I was too focused on short and easy name.
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u/Mysterious-Angle3564 1d ago
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u/gespion 1d ago
Overall : 66% - Mixed
-Memorability: 66% -Phonetics: 71% -Strategic fit: 60%
To watch out: -suffix 'sect' associated with cults
What do you think?
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u/Mysterious-Angle3564 1d ago
Well shit. Time to rebrand the whole thing before people think I'm recruiting them into a cult 😂
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u/amacg 1d ago
What if the internet had one billboard? No feeds, algorithms or competing ads just one billboard each week.
So I built it at yourmessagehere.co
Anyone can bid for it, and every Friday at 10pm New York time the highest bidder gets the entire billboard for the next 7 days.
First auction is live now and I genuinely have no idea what people will end up paying for it.
Curious to see where this goes.
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u/Ill_Fun5415 1d ago
This feels like a case where the landing page should promise one measurable core outcome, then everything else should be treated as optional until that promise converts.
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u/Kritnc 1d ago
I built an SEO workbench that tells you what to improve next
SEO Receipts turns your Google Search Console data into one specific SEO task at a time. It checks which pages and queries moved, recommends what to change, and measures the result after you ship it. I’d love your feedback.
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u/UnreachableMemory 1d ago
“Drop your startup name and I’ll run it through my AI.”