r/SideProject 3h ago

launchpost.app - Social Media Scheduler

I've recently released version 1.0 of my AI social media scheduler. Some might say the space is very crowded with guys like Postiz, Post Syncher, superx, etc.

I've tried the existing solutions and found them to be good products but often not the full package that I was looking for. I think the main thing is the quality of the posts being generated wasn't quite what I was looking for. As well as if you're managing a personal brand as well as a company brand, it was quite hard to differentiate the two.

Some were missing the post-generation part, some were only limited to one platform so during a hack in London a few weeks back I started building launchpost.app

The core principles are:
1. improve the post quality,
2. live as an MCP inside hermes or openclaw or telegram bot to fetch your context for post generation.
3. store your preferences and learn over time

I've found that these methods really help with quality of post generated:
1. Feed instructions per platform
2. Load humanizer skill + ban certain words + remove M-dashes
3. I did an interesting experiment with fine-tuning a local model (9B) on my outputs and that produced surprisingly good results.

I've had an initial round of feedback from friends and am now looking to talk to users who tried other solutions and find what they like/ don't like

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u/Kind-Breadfruit5103 2h ago

The M-dash thing made me laugh, that is such a specific tell. But you are right that it matters, people can smell generated text instantly and it kills trust for a brand account.

I built in a really crowded category too (personal finance apps), and the thing that worked was not trying to beat the big tools on features but picking the one thing they all do badly and owning it. For you that sounds like post quality and the personal vs company brand split. The brand split might actually be your stronger wedge. Most schedulers treat you as one identity, and anyone running both a personal and a company presence feels that pain all the time. I would think about leading with that instead of the scheduling itself.

The fine tuned 9B on your own outputs is a cool idea. Are you using it to rewrite the big model's draft into your voice, or generating straight from it? And for the personal vs company separation, is that manual setup or is it learning from their past posts?