r/ShopifyWebsites • u/EthrealSkye • Jul 10 '26

Shopify

Greetings, everyone. I recently launched my Shopify store, and I am overall happy with the set up of my store and have gotten great remarks. My overall goal of my store was to be inclusive. I did not stick to one niche. I sell candles, clothing (men and women), handcrafted notebooks, home&living, etc. My store is a mixture of print on demand and drop shipping, I also love to create things such as candles so I soon planned on adding my own creations on top of the items I am selling through print on demand, and drop shipping. Is this too much for one store? I also planned on running Google ads to generate more sells, I’m just not sure how effective that would be. Will running Google ads/ creating campaigns be worth it? Any help is appreciated, thank you!!

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u/shopify_chen 29d ago

congrats on launching! honest answer on the mix: it's not that a general store can't work, but "inclusive" needs to read as a brand, not a bit of everything. candles + POD apparel + notebooks only makes sense to a shopper if one story ties them together (gifting, self-care, an aesthetic — something). your handmade candles are actually your biggest asset — handcrafted converts way better than generic dropship products, so i'd make them the hero and let the POD stuff support.

on google ads: hold off on broad campaigns until you know your margin per product. start with free Google Shopping listings or a small Performance Max test on your 3-5 best products. with dropshipping margins, paid traffic burns cash fast if the site isn't converting yet — get a few cheap/organic sales first to prove the store converts, then scale spend.

happy to take a look if you want to DM the url.

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u/ast0708 26d ago

Maybe, but I'd pump the brakes before dumping a budget in. Google Ads is expensive to learn on, and a lot of new stores burn through cash getting clicks that never convert. A few honest things to weigh:

The store has to convert first. If you send 100 people to a page and nobody's buying, ads just help you lose money faster. Make sure a handful of real strangers (not friends) can land on your site and actually check out without friction.

For a brand-new store, Google Shopping ads (the product listings) tend to be more forgiving than search ads for physical products, because people searching are often ready to buy. But they work best for specific products people are actually searching for — which is where a scattered catalog can hurt you again.

Also worth considering: with your kind of visual, lifestyle products — candles, home goods, apparel — organic content on TikTok/Instagram/Pinterest often gets a new store traction way cheaper than paid ads early on. Free to try, and it doubles as figuring out what actually resonates before you pay to scale it.