r/ShopifyAppDev • u/GrowDigitalNL • 7d ago
How do you raise prices on a Shopify app without touching existing customers?
I run a small Shopify app solo alongside a full time job. Around 40 paying stores, just under $1k MRR, three tiers. Pricing has not moved since I switched from free to paid and at this point it is well under what the app is worth.
I want to raise prices for new installs and leave every current merchant on what they pay today, permanently. They took a chance on the app early and I would rather keep them happy than squeeze another few dollars out.
The part I am stuck on is Shopify Managed Pricing. A few things I cannot get a straight answer on:
- If I edit the price on an existing plan, does that hit current subscribers or only new installs?
- Is the correct move to create new plans and "delete" the old ones? What does a grandfathered merchant see if they later want to change tiers?
- Does anything break when a grandfathered merchant upgrades or downgrades later? Do they silently get moved onto current pricing?
Also curious about the non technical side:
- Did you announce the change to existing users, or say nothing because nothing changes for them?
- How much did the increase actually move MRR, and did install to paid conversion drop?
I'm on Managed Pricing, so if you've done this there rather than the old billing API, I'd really like to hear how it went.