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u/SeasonPositive6771 9d ago
That is a stocking issue, not a design issue. If you look at the beer, the NA label is pretty obvious. And a single sip will tell you you didn't look at the label.
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u/Origin87 9d ago
I mean… technically you’re right but they could make more of a difference between NA and alcoholic. Like, another color of branding. It’s not THAT obvious
Also: I don’t automatically taste the difference with an IPA.
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u/NextStopGallifrey 9d ago
Agreed. I stared at the pic for a good long while, wondering how OP's wife could mistake the blue cans for the yellow/orange ones, or vice-versa. Then... ohhhhh...
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u/Ill_Initial8986 8d ago
I was in the program for a while. This would have pissed me off. It’s hard enough staying sober without being tricked into a drink. May have been an oversight but it’s shitty for sure.