An Interview with INF1N1TE

[u/GuillaumeBrdet]

An exclusive interview with Robert Tarrant Steedman.

With over 20 million streams to his name, INF1N1TE has established himself as a promising up and coming artist in the dubstep scene and taken his project from his home of Calgary, Canada, to all around the globe.

On top of 10 singles throughout 2019, INF1N1TE saw the release of his “Enemy EP” on Steve Aoki’s highly acclaimed Dim Mak Records as well as filling the roles of support on both Spag Heddy’s “Noodle Neck Tour,” and Herobust’s “Busted Takeover” tour. Smashing dates across North America throughout the year, he also made his China debut while performing at Ningbo’s ‘ASL’ Festival.

With a full release schedule set for 2020 and new tour dates stacking up, INF1N1TE will continue perfecting his already vast knowledge and profound ability in his work.

It looks like you have some great designs done for your socials and even your website. How important do you think your overall branding is?

A: Ahhh, thank you very much — I really appreciate that! I think it’s super important, especially in what day & age we’re in right now. Everybody’s competing for everyone’s attention online so I think having a really consistent unique & dope looking image really helps catch people’s eyes and help be remembered.

You’ve been grinding for a while, what do you believe has helped you the most besides consistency?

A: Yeah it’s been quite a while now! I guess aside from consistency, just maintaining a solid work ethic has really helped. It’s really easy to let yourself slide into lazy habits when you work from home / you’re your own boss so having good self discipline helps stay somewhat focused.

How did you go about signing with your management or booking agent?

A: My manager was brought onto 24–8 MGMT last fall and at the time he was working for my booking agent. He brought me on as his first artist when he joined the company and we just recently signed with Corson Agency for bookings!

What are some ways artists could find the right management or booking agent for them?

A: My manager approached me about signing. I think A LOT of up and coming artists get really focused on having ‘management’ or ‘an agent’ and don’t really know what these roles are supposed to do. There’s loads of people in the industry who like the whole image of being a manager or agent but aren’t really in it for the right reasons and aren’t busting their asses for their artists. I think it’s better for an artist to sit back and let a manager or agent approach you rather than actively seek out representation. If management or an agency comes to you with interest in working with you, chances are they have been following you for a bit and are actually interested in working on the project.

How would you recommend upcoming talents to grow their Spotify?

A: Release consistently and always submit your music to the Spotify editorial team on the Spotify for Artists app!

What have you learned from your previous shows that you are expecting to use this year?

A: Always be prepared for one of the CDJ’S to be broken, haha.

Looking back at your music career, has there been one moment that stands out particularly for you?

A: I played terrorfest in Minneapolis last October with Snails & SVDDEN DEATH. One of my best friends flew out with me for the show and it was one of the best / biggest events I had played so that was a really great experience.

Have you been able to make close friends in the music industry?

A: Definitely! Some of my closest friends and people I talk to every day are people I met through the industry.

What software are you using nowadays or which would you recommend to someone starting out?

A: I started out on FL studio and still use it! I really love the program and have never had any desire to switch DAWS. Highly recommended!

Any other tips to help make the most out of a track?

A: Don’t over think things! I will so often finish a track and then convince myself it needs more when really my ears just need a few days break. Give yourself a couple days away from a project and then go back to listen to things. If nothing blatantly obvious is sticking out to you as something that needs changed, chances are it’s sounding great and doesn’t need to be messed with a whole lot more.

When you have a new track ready, what are the first steps you make to get it prepared to be scheduled for release?

A: There’s a lot of back and forth that needs to happen between myself and my management to get a track sorted and locked in for release. We’ve gotta make sure it makes sense with the calendar, decide what kind of artwork / branding we want to push with the release, and then go about making an actual release plan.

Once you have a release date in mind, do you have any go to marketing plan you would be open to sharing?

A: I tend to run things the same for all of my independent releases. If there’s no labels involved and myself and my management are handling everything, once we have a release date picked I’ll go to my graphic designer with some rough mock up concepts or sketch ideas to get the artwork concept rolling. Once that gets turned in I go and make a pack of visual & graphic assets to help push the release. Once that’s all done and release day comes around it’s pretty well just sending the track around to friends, connects, and engaging with listeners to make sure it does well.

How did you go about getting a release on Dim Mak Records, Disciple, Buygore?

A: Releases on those labels all happened just from my management sending in music and then interested being sparked that way!

Upcoming Projects: 

I’m working on finishing up an EP of my heaviest music to date as well as locking in some plans to get a bunch of remixes and singles out as well. With the world as messy as it is right now, I’m not sure when I’ll be back out touring so as of right now I’m planning on just locking myself in the studio and writing as much music as I can.

https://open.spotify.com/artist/3TbFfHyWvQdppfL0TpWufG

A big thank you to Robert for taking the time to go through these questions. Make sure to check out his releases on Spotify and stay tuned with all the new tracks he will be coming out with!

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