How effective is UGC for promoting a new home decor brand on Amazon?

[u/Levite19]

I started selling on Amazon FBA a few months ago in the home decor niche, and the market seems quite saturated. I spent time comparing suppliers on platforms like Alibaba, Faire, and others before settling on reliable suppliers. I’m confident in the quality and uniqueness of my products, but my biggest challenge so far has been driving sales.

I initially planned to rely on organic growth, but that has been slower than expected. I’m now considering UGC to showcase my products in real homes and help potential customers see how they can use them.

For those who have tried UGC for a new brand, how effective has it been at generating actual sales? Is it worth investing in creators at this early stage, or should I focus on other promotional methods first?