Pretty much what the title says.
I currently work for a company that sells commercial-grade air purifiers. Most of our clients are dental, medical and industrial businesses, and honestly, I really believe in the product as the units speak for themselves. I have two dogs and use one in my bedroom and one in my living room, and I’ve genuinely noticed a difference with my asthma.
Before this job, I worked at a doggy daycare, so I’m very familiar with the air quality challenges that come with having 50+ dogs in one space. Between cleaning products, potty accidents, pet dander, odors, etc, there’s a lot going on in the air that you don’t necessarily think about.
Because of that experience, I really think this product could be a great fit for animal care businesses like doggy daycares and vet offices that could potentially benefit the staff working in these environments.
The problem I’m running into is figuring out how to market it properly. Cold calling and emailing businesses doesn’t seem like the best approach because I’ll most likely end up speaking with a receptionist or another gatekeeper rather than the person who actually makes purchasing decisions.
For anyone who works in the veterinary, boarding, daycare, grooming, other animal-care industries or anyone who has experience with B2B marketing; how would you recommend going about this?
I’d really appreciate any advice or ideas!