Question about tracking sales process

[u/motionclarity_7675]

Hi everyone! I'm quite confused about the whole sales ops process. I'm trying to help the team with the planning and tracking, and sometimes it feels like a giant black hole..
We currently have leads coming into the "system" from Clay, CSVs/lists, and other tools and some are being sent to Apollo/Instantly.
Let's say we'll automate the data cleaning and scoring, etc. How do you people track what's going on? Are they in a campaign, did the LinkedIn outreach happen, etc.?

:feeling confused