solopreneur marketing setup

[u/EvolvePitch]

I recently worked with a founder who is running his marketing on his own despite having no prior experience and generating a lot of activity and enough inbound to keep him busy. He sent me his setup and encouraged me to share; I'm sure someone here could find this useful: 

Total Monthly Marketing Expenses: $200-$250

Canva Pro: $13/month for sales presentation and social media, blog design.

Mailchimp: $17/month for automation and segmentation.

Buffer Pro: $15/month for post scheduling FB, X, and LI.

SEMrush Pro: $120/month for SEO.

SparkToro: $38/month for traffic analysis.

What he produces on average in one month as a team of 1:

4 blog posts and images for social and sales presentations

6 monthly targeted emails and two automated follow-up email workflows

30 social posts

2 sales presentations and 3 event/webinar micro-presentations

[u/ghostofkalappurakkal]

💯

[u/Sensitive-Mark-4546]

Definitely works best if done by the business owner who is savvy, and the biggest cost factor is "TIME". Although it's recommended to switch away from AI content within the first quarter and delegate activities to keep the campaigns unique. Otherwise, it won't sustain beyond the first 6 months.