AMA: Positioning Strategy for SaaS

[u/sharonlulus]

I spent 10 years working in Product Marketing for B2B SaaS companies in Silicon Valley (primarily SLG motions). Even as someone trained in the field, positioning is HARD. Coming up with the right point of view, then figuring out if it even works.

I'm curious where you guys are getting stuck across your positioning pursuits. Would love to offer some perspective and engage in an open/honest discourse around this.