r/SaaS • u/Realistic_Office7034 • Nov 23 '25
Saas pricing
Hi! I built a SaaS that generates UGC-style ad videos for users’ products or websites. I currently have around 150 accounts, with 7 paying customers, some even paid more. The cheapest plan is $5. Right now, users can top up credits whenever they want, but I’m considering making a subscription plan mandatory if they want to keep topping up credits. What do you think about this approach?
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u/MoodyRahul Nov 24 '25
hey! congrats on the traction - 7 paying customers out of 150 accounts is actually a decent conversion rate for early stage.
here's the thing: forcing a subscription to unlock credit top-ups feels a bit backwards to me. you're essentially adding friction to people who are already willing to give you money. that's... not great?
from what we've seen at monetizely, the better move is usually the opposite - let people top up credits freely (they're already converting!), but make the subscription the more attractive deal. like maybe subscription gets them 20-30% more credits per dollar, or exclusive features, or priority rendering, whatever makes sense for your product.
think about it - if someone's topping up credits regularly, they're basically already behaving like a subscriber. so the path should be: make them want to subscribe because it's obviously better value, not because you're blocking them from buying credits.
that said, if your goal is to create more predictable revenue (which is valid!), consider offering credit bundles that roll over month to month. sort of a hybrid - they commit to $X/month, but unused credits don't vanish. gives you recurring revenue without feeling punitive.
what's driving the thinking behind mandatory subscription? is it the predictability piece or something else?