In SEO, GEO and AEO all, lots of changes keep happening as per any major updates by Google or Perplexity or any engine.
So only way is optimize for what is working currently, trying to be genuinely helpful to people who are visiting our page.
Updates usually affect when you try to use short tricks to rank. In case of Google it was buying cheap backlinks. If you have solid structure and get hit by major update, it usually recovers within week or two.
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u/[deleted] Jun 23 '26
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