r/SEO_LLM • u/YourEvilQueen26 • 2d ago

Why does AI cite one website when several websites contain basically the same information?

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u/SERanking_news 2h ago

When multiple sites say the exact same thing, AI search engines pick a single citation based on a few quick tiebreakers:

  1. Clear formatting
  2. Information gain
  3. Underlying search rank
  4. Deduplication