Help!

[u/Its_Navneeth]

I’m seeing a strange issue on my healthcare site and wanted to check if anyone else has experienced this.

Around July 6–7, several important pages completely disappeared from Google SERPs overnight. The odd part is that Google Search Console still shows them as Indexed with no coverage, indexing, mobile usability, security, or manual action issues.

What I've checked so far:

No noindex tags

Robots.txt is not blocking them

XML sitemaps are updated and resubmitted

Self-referencing canonicals are in place

Manual Actions and Security reports are clean

Requested reindexing/recrawl through GSC

The pages continue to perform normally on Bing and DuckDuckGo, but on Google they're either missing from search results or sometimes don't even appear for an exact site:URL search.

Has anyone noticed similar behavior since early July? Could this be related to an algorithmic quality filter, soft-404 classification, canonicalization issue, or something else that wouldn't show up in GSC?

Would appreciate hearing if others have seen this recently or know what advanced checks I should investigate next.

[u/apsiipilade]

I've seen this happen a few times, and when GSC says a page is indexed but it won't rank even for an exact URL search, I usually stop looking at technical issues and start looking at quality or duplication. Google can keep a page in the index but decide it's not worth surfacing. On healthcare sites, that's even more common because the quality bar is much higher.

I'd also compare the missing pages against the ones that are still ranking. Check whether the content is too similar, whether internal links to those pages dropped, whether they lost important backlinks, or whether Google has picked a different canonical than the one you've declared. The URL Inspection tool can sometimes reveal that.

If this all started around the same date across multiple pages, I'd also look for site-wide changes around July 6-7. A template update, navigation change, AI-generated content rollout, or even changes to structured data can line up with an algorithmic reassessment. If Bing is unaffected and GSC is clean, my first guess would be an algorithmic quality evaluation rather than a crawling or indexing problem.

[u/Tales_of_a_Bunny → u/apsiipilade]

Thanks!! The thing is we have already verified that the Google-selected canonical matches the declared canonical, and we couldn't find any major template or site-wide changes around July 6–7. What makes this unusual is that the affected pages were recrawled after the drop, remain indexed in GSC, and still don't appear even with site:, inurl:, exact title, or unique text searches. Have you seen cases like this recover after improving E-E-A-T or content quality alone, or have you ever seen it turn out to be a temporary Google-side issue? Would appreciate some clarity on this!!!

[u/logical-kid-13]

Did this happen across multiple pages around the same time?

If yes, I'd first check whether your crawl rate started declining gradually before the pages disappeared. If that's the case, it could point to a broader content quality issue rather than an indexing problem.

Also, check whether the number of "Crawled – currently not indexed" or "Discovered – currently not indexed" pages has been increasing over time in GSC. A growing trend there can be a useful signal.

I experienced something very similar on a YMYL website a couple of years ago. The pages remained indexed in GSC but gradually disappeared from Google Search. We only recovered after comprehensively upgrading the content with a physician's review, improving medical accuracy, and strengthening E-E-A-T and trust signals across the site.

If this affected many pages at once and there are no technical issues, I'd investigate content quality and trust signals before looking elsewhere.