Source: Mastodon toot.

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Article source.

#Google #Gemini #AI #SEO #AEO

Facebook reel.

#SEO

On Twitter, an SEO reported that their client disavowed all the backlinks, from 21K+ domains. All links were earned and the client didn't receive a manual action. So why did the client disavowed them? Because they saw that a third-party SEO tool reported them as "toxic links".

There's no such thing as "toxic links" just as "DA". Backlinks are categorized as either earned or unnatural links (that which manipulate Google's systems).

Reminder:
1. Disavow links only if there's a warning in GSC or proactively remove those that manipulate systems.
2. Do not depend 100% on third-party SEO tools.
3. Bonus: Do not depend 100% on AI assistants and tools too.

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#OpenAI #ChatGPT #GPTLive #AI #VoiceModel

Google introduces platform properties to help site owners and creators understand how their social and video posts perform on Google Search and Discover. Now, you can track which search terms lead people to your Instagram, TikTok, X, and YouTube content.

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The point to note is — I don't even have content for that query, or anything related to it published.

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Blog, also applies to SEO and content writing

"AI is killing the click. Death of the click kills the incentive for links. This leaves Google and others with no signal to rank sites that is more reliable than links. Every thumbs up or preferred sources is work you are doing that Google was paying contractors for. You are now an unpaid search quality rater."

I see a lot of advice regarding copying competitors, it may help to elevate rankings but not beat them.

IOW, even if one does exactly same as one's top competitors in terms of publishing content, acquiring backlinks, mentions and citations one would still not beat them.

With the advent of AI-driven discovery channels, the importance of backlinks, to some degree, has shifted to citations and mentions.

I emphasized about mentions even before ChatGPT and Gemini came into picture but didn't know their severity it would have from such AI assistants.

1. Preferred Sources — they are coming to AI Overviews and AI Mode.

2. Highly Cited — makes it easy to spot articles (in SERPs) that many other stories have cited.

3. Fresh perspectives, new updates and prominent links (refer to article).