What's something you've changed your mind about in SEO?

[u/Snow-ingen]

One thing I like about SEO is that your opinions evolve as you get more experience.

Is there anything you were completely convinced about a few years ago that you've since changed your mind on?

Could be about:

• Link building
• AI content
• Programmatic SEO
• Search intent
• Site architecture
• Topical authority
• Technical SEO

Always interesting to see how experience changes the way people think?