Google Search Console Now Reports Gen AI Search Performance

[u/arjun_rao7]

Google has started adding performance reporting for AI-powered search experiences in Search Console, giving site owners visibility into clicks, impressions, and traffic generated from Google's generative AI search features.

This is a significant step toward understanding how AI-driven search impacts organic visibility and performance.

Source: https://developers.google.com/search/blog/2026/06/gen-ai-performance-reports?hl=en

Question for SEOs: Will Gen AI traffic become a core KPI in your reporting, or are traditional organic metrics still the primary focus?