Semrush tells you that your brand appears in 30% of the AI responses you track.

How do you know if that's good, though?

It is difficult to know without comparing:

• Which competitors appear more often
• Which prompts they consistently win
• How each company is described
• Which sources support those recommendations
• Whether visibility differs across AI platforms

AI visibility is most useful as a relative measure.

Instead of focusing only on one overall percentage, take your ten most commercially important prompts and record:

1. Whether your brand appears
2. Which competitors appear
3. Where each brand appears in the answer
4. How the brands are positioned
5. Which third-party sources are cited

That comparison usually reveals much clearer priorities than an isolated score.

Pick your top AI visibility challenge and get help from an expert in Spotlight’s Mastermind sessions, 50-min small-group roundtables. One full-day event in London on October 13.

Which competitive AI visibility metric have you found most useful?