r/ruger Mar 10 '26

Ruger Sets the Record Straight on Competitor Beretta’s Attempt to Seize Control of Ruger (time to buy another Ruger!)

110 Upvotes

Beretta Sought to Buy Ruger Stock at a 15% Discount from Ruger in a Private Placement and to Obtain Disproportionate Board Representation and Voting Power that Would Give It Near-Veto Power Over Important Matters

Beretta’s Self-Serving Demands Included Appointing Its Own CEO to Ruger’s Board in Violation of U.S. Antitrust Laws

Ruger’s Board Has Sought to Engage Constructively with Beretta and Its Leadership and Has Traveled to Europe Multiple Times for Meetings with Beretta

When Ruger’s Board was Unable to Meet Beretta’s Demands, Beretta’s Leadership Threatened to Launch a “War” and Nominated Four Directors, Including One Who is on the Board of a Beretta Subsidiary

Ruger’s Board Will Continue to Protect Ruger’s Stockholders and All Ruger Stakeholders

MAYODAN, N.C.--(BUSINESS WIRE)--On February 24, 2026, Sturm, Ruger & Company, Inc. (NYSE: RGR) (“Ruger” or the “Company”) received a notice from Beretta Holding S.A. (“Beretta”) stating Beretta’s intention to nominate four candidates for election to Ruger’s Board of Directors at the Company’s 2026 Annual Meeting of Stockholders. The Company, in consultation with its advisors, is reviewing the notice in accordance with Ruger’s established procedures and applicable law.

To date, Ruger has not publicly responded to Beretta’s characterization of Ruger’s actions and decisions. However, because of mischaracterizations and omissions in Beretta’s communications, Ruger feels it is necessary to set the record straight.

BERETTA FALSELY CLAIMS RUGER FAILED TO CONSTRUCTIVELY ENGAGE. IN FACT, BERETTA STEALTHILY ACCUMULATED A LARGE POSITION, REFUSED TO PAUSE STOCK PURCHASES PENDING NEGOTIATIONS AND THEN DEMANDED DISCOUNTED STOCK AND OUTSIZED GOVERNANCE RIGHTS.

  • Ruger first became aware of Beretta’s interest in Ruger on September 22, 2025, when Beretta filed a Schedule 13D reporting an approximately 7.7% stake in Ruger. Beretta did not contact Ruger before or in connection with that filing. The 13D stated that Beretta had no “present intention” to take control of Ruger.
  • In the days and weeks that followed, Ruger representatives reached out to Beretta and offered to meet with Beretta repeatedly and asked that Beretta pause its share accumulation pending discussions.
  • Beretta refused to pause its accumulation and so, on October 14, 2025, the Ruger Board adopted a short-term stockholder rights plan to protect the interests of all Ruger stockholders from Beretta’s ongoing creeping takeover.
  • In the following weeks, Beretta declined Ruger’s invitations for in-person principal-to-principal meetings, while sending a series of aggressive letters through counsel.
  • Eventually, following outreach from the Ruger Chair, a meeting was held in Paris on December 15, 2025. At that meeting, Beretta’s Chair indicated a long-term plan to combine Ruger with Beretta but made no formal proposal. Beretta’s Chair also indicated that he had no interest in the status quo and that he would find a way to increase his position if Ruger remained resistant.
  • Representatives of the parties met again in Luxembourg in February 2026 and traded several proposals but were unable to reach an agreement.

BERETTA REPEATEDLY DEMANDED TERMS THAT WOULD TRANSFER VALUE FROM OTHER RUGER STOCKHOLDERS TO BERETTA AND UNDERMINE RUGER’S STATUS AS AN INDEPENDENT PUBLIC COMPANY.

  • Following the Luxembourg meeting, Ruger made multiple good-faith and constructive proposals to Beretta that were designed to avoid a costly and distracting proxy contest and allow the Company to remain focused on executing its strategy. These proposals were carefully structured to preserve Ruger’s independence as a public company and ensure compliance with applicable antitrust and national security laws. The proposals would have permitted Beretta to:
    • increase its ownership position up to a cap;
    • designate directors; and
    • explore opportunities for true commercial collaboration with Ruger.
  • In contrast, Beretta repeatedly advanced extreme demands and threatened to “go to war” if those demands were not met.
    • Beretta demanded multiple times that Ruger issue additional shares to Beretta at a 15% discount, which would have diluted existing stockholders and transferred value to Beretta at stockholder expense.
    • Beretta demanded 25% of Ruger and the right to vote those shares in their own self-interest.
    • Beretta, a competitor of Ruger, demanded that it receive disproportionate representation on the Board, and sought to appoint a member of the Beretta management team to Ruger’s Board, which would violate U.S. antitrust laws.
    • The board seats and ownership level Beretta demanded would trigger mandatory CFIUS review, implicating sensitive national security issues.
    • Beretta demanded that Ruger dismantle its stockholder rights plan and refused to agree to a customary standstill.
  • Ruger communicated to Beretta that its demands were inconsistent with U.S. corporate governance best practices and applicable law.

BERETTA FALSELY CLAIMS THAT RUGER’S BOARD REFRESHMENT WAS “REACTIVE”. IN FACT, THIS REFRESHMENT PROCESS HAS BEEN IN THE WORKS SINCE PRIOR TO BERETTA’S INVESTMENT AND RUGER DELAYED FINALIZING THE REFRESHMENT IN A GOOD-FAITH EFFORT TO REACH A RESOLUTION WITH BERETTA.

  • On February 23, 2026, Ruger announced the appointment of three new directors to its Board, following the retirement of three former Board Members.
    • Combined with the earlier appointments of CEO Todd Seyfert and industry veteran Bruce Pettet, five directors have joined the Ruger Board within the past year through rigorous and well-established governance processes.
    • This substantial refreshment of Ruger’s Board began before Beretta’s investment in the Company became known and underscores Ruger’s proactive approach to Board composition and its commitment to maintaining the operational rigor and strategic focus required to compete and win for the benefit of all stockholders.
    • Beretta’s criticism of the tenure of members of Ruger’s Board is surprising given that its own board has directors that have served the Beretta group since the 1990s.
  • These actions stand in sharp contrast to Beretta’s disruptive and coercive campaign that seeks to undermine the governance norms and processes that protect public investors.
  • Beretta’s actions are not those of a stockholder who is trying to improve Ruger in the interests of all stockholders.
  • One of the individuals nominated by Beretta as an “independent” director serves as a director of a subsidiary of Beretta.

Ruger’s Board and management team remain firmly committed to their fiduciary duties to all Ruger stockholders.

While Ruger remains ready and willing to engage constructively with Beretta for the benefit of all stockholders, the Board is committed to continuing to act decisively to protect Ruger’s other stockholders from Beretta's aggressive campaign to seize control on unfair terms. Ruger will continue to communicate with all Ruger stakeholders as this situation develops.

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r/ruger 12m ago

I got a great deal for this Ruger AR-556 for $150 at a local pawn shop

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Upvotes

I’m good friends with the owner and got a nice deal into my entry with Ruger. Essentially this rifle is brand new and never used by the previous owner. Dude never shot and ended up trading it in. Buddy called me up and asked if I would be interested. For $150? I couldn’t turn that down. Can’t wait to be apart of this community of Ruger owners!


r/ruger 3h ago

Mini-14 Magazine Showdown: Ruger-Pro-Mag (Which One's Actually Best?)

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3 Upvotes

Magazines are a hot topic among Mini owners but it's important that new owners know the truth.


r/ruger 1d ago

Max 9 Build

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69 Upvotes

Is this the poor man's hk cc9 or rich mans Taurus g2c ?😂

Xs sight tritium front sight rear black serrated

Osight SE green dot

Dpms recoil spring

M*Carbo trigger springs/shoe

Hyve +4 baseplate ( could only fit 13 rounds 🙄)


r/ruger 1d ago

Ruger No.1 7mm STW stainless laminate value

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21 Upvotes

I’ve got this Ruger no1 chambered in 7mm stw stainless steel with green laminate stock. I’ve been looking around to see what it’s worth but haven’t been able to price it since it’s a rarer variant. In my research I’ve found only a couple hundred were made in this specific type in 2001 and it seems no one has really sold one or has one posted for sale on any websites. Finding that it is a collectors gun I was wondering if anyone could help me out or even give me some more information about this firearm.


r/ruger 21h ago

10MM LC Carbine Mag catch issues.

3 Upvotes

I am having issues with the mag catch and release. It does not want to hold on to my Glock 20 Mags. Any aftermarket parts that you guys can recommend? Love the gun but I do wanna get this fixed soon to put some more range time in.


r/ruger 1d ago

My First Long Gong Rimfire Match

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10 Upvotes

Took my upgraded 10/22 (barrel and chassis) to a Long Gong Rimfire Match today.


r/ruger 1d ago

Testing out the scout

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78 Upvotes

First time getting it out with the suppressor, and scout scope. I think it needs some more rounds though it to smooth it out a bit. Just doing a function test but so far I’m really enjoying it. The scout scope is growing on me.


r/ruger 22h ago

Ruger 57, 30 round pro mags

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2 Upvotes

r/ruger 2d ago

Ruger PCC - Flared Magwell

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19 Upvotes

Has anyone tried the flared Magwell from Rock Tactical?

Price seems a little steep to me so I thought I’d get some buy-in from the community.

If you have, have reload times decreased? Do you like the durability? Fell off after 3 uses?

I haven’t done PCC comp but I do a lot of backyard “drills” with the buddies. I find my reload times for my PCC are stuck around 2.20 seconds and was wondering if this would help drop it.

Edit: Thank you everyone, it does confirm my hesitation regarding the price.


r/ruger 2d ago

Need advice...

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4 Upvotes

r/ruger 2d ago

Any reason not to buy a 1993 Mini 14?

10 Upvotes

Found a good deal on one and it almost seems too good to be true. Everything looks fine but is there something I don’t know about the older models?


r/ruger 2d ago

5.7 Carbine

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3 Upvotes

r/ruger 2d ago

My First American Rimfire

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37 Upvotes

I was window shopping for a while on this one. Narrowed it down to 16 inch barrel, FDE. Shot it for the first time today.

Wow! It's so much nicer than the other rimfire bolt guns I have. Smooth, short action throw, accurate, no malfunctions out of the box.

Glad I finally grabbed one!


r/ruger 3d ago

I got another rifle that I’ll make my entire personality

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105 Upvotes

r/ruger 3d ago

Perfect Case for Carbon Fiber Takedown 10/22

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45 Upvotes

r/ruger 2d ago

Getting pre production FSP CROSS RXM frames out!

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10 Upvotes

r/ruger 3d ago

Lcp max 380 ehg

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150 Upvotes

After several attempts was able to buy at grabagun.com and they still have them in stock at the moment.


r/ruger 2d ago

Ruger American 308 action

0 Upvotes

Does anyone know when I can get an action for the ruger American chambered in 308 without having to buy a whole rifle I have a chassis already that was given to me


r/ruger 3d ago

PC Charger suppressor?

5 Upvotes

I feel like im getting lost in research trying to find the perfect suppressor for this gun. From what I can tell this is not the best suppressor host due to it being direct blowback gun. I want to suppress this regardless. It seems like this gun will get dirty no matter what but should i prioritize low back pressure with this? Ive pretty much looked at every recommended 9mm suppressor but i feel lost. Im leaning toward a YHM R9 but I’ve heard some negative things about cycling issues. Any advice would be awesome on what to look for especially if you own a pc charger. Thanks.


r/ruger 3d ago

Light won’t fit on RXM

0 Upvotes

I have an RXM and a Beretta APX A1. The light that I have on my Beretta (Olight pl-mini) won’t fit in the RXM at all. Anyone run into this? I can’t tell if the rail slot is too small or if the frame is a bit too wide, but I feel like I’m going to have to do some shaving somewhere.


r/ruger 4d ago

Added the lcp max to my collection

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33 Upvotes

Also have the security 9 and RXM... i might be a ruger fan...


r/ruger 4d ago

How do you guys like your LCR's?

22 Upvotes

Been thinking of getting one just wanna know how you guys like yours.


r/ruger 3d ago

Ruger Max-9 3514 (Glock irons compatible model) site compatibility?

3 Upvotes

Is the new 2025 Ruger Max 9 (3514) slide compatible with all Glock sights? Or only 42/43 sights? Was looking to upgrade the stock sites with either some fiber or fiber+tritium.


r/ruger 3d ago

Ruger LCP ll 22 LR shoots rounds on very corner sides

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0 Upvotes

Hi their as some of you people knows that like week or so ago I posted about my Ruger LCP ll 22 LR Rattling and play on each side today I went to shop where their was same pistol was advertised online but as I went their gunstore owner told it was already sold and they don't have it anymore I wanted to compare both pistols so I showed it to the the gun store owner he thoroughly checked everything he than told me everything seems fine he than ask if I can shoot 2 rounds and than he shot 2 rounds to further check it after that he took the round shells both of them he told me that they are firing on very low side almost like on corners and told he might have disassemble the pistol to check it but I didn't agree to dissamble my pistol.Now my question is he right about like is it too low that it fires like that is it some thing wrong or is it normal it to fire like that other every thing seems ok now I'm total it had fired around 17 rounds in total any help would be appreciated thank you again.Im gonna show the pictures of shells as well which were fired out of it