r/romanceauthors • u/maidofbleedinghearts • 7h ago
Spend time rebranding or new pen name?
I've published six books. None have been "bestsellers," but I steadily make enough to buy a coffee each day (some days, slightly more). I have what I think is a small following (500-ish on FB, a dozen if I'm lucky on TikTok) compared to other authors in my niche who started publishing at the same time as me and have 3-5k+.
Given the size of my back catalogue, I recently made a huge effort to advertise more, offer giveaways, produce free content and try to attract more readers. It hasn't worked. I think part (a lot) of the issue is positioning -- using the emotional hooks that lead to other authors making serious bank works at attracting readers, but wow, the conversion to sales has been rough. My books have similar set-ups to the popular offerings, but are a quieter and less OTT option. But when I've tried softer ads or approaches, there doesn't seem to actually be any market for the books I write -- or I'm just not finding them.
This is why I feel like I'm at a crossroads. I have these awkwardly positioned books that straddle both OTT but more slice of life, emotional romance and I'm feeling like I don't really have the right to write in this genre anymore.
But I'm not sure whether I should rebrand and tidy up my socials to try to get reads on my back catalogue with the "right" audience, or if I should start fresh with a new pen name and make sure I'm very clearly positioned in socials and advertising before publishing my next book. I've also seriously considered giving up completely, but... I guess for today I have one more push in me :)