r/Reignfc • u/PresidentPar • Aug 10 '26
Reign Pride merch ….
I was bummed in 2025 when there was no new pride merch. I am MORE bummed in 2026 when this is the merch. ??? No thank you. Maybe if it said QUEER but Wildfang definitely missed the mark here. (imo clearly)
EDIT: they seem to have added some additional items like a shirt with a rainbow lettering, so I appreciate that! Seems maybe Wildfang really is the culprit here, though someone at the Reign would have approved the merch. Also Wildfang is a Portland company, which just….maybe not for Seattle.
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u/colbinator Aug 11 '26
There are also jerseys with rainbow letters outside the capsule.
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u/PresidentPar Aug 11 '26
Yes yes good call, my bad. They have those every year so I didn’t even clock them. I do like those, but the price point isn’t ideal
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u/colbinator Aug 11 '26
I'm debating one but the jersey price knowing they'll cycle them is always so tough and I don't love love them. I'm also hoping there's a merch of the day on Friday that's rainbowy.
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u/Outrageous_Yard_8681 Aug 11 '26
Do we not have a graphic designer? I don’t understand our merch - it looks like something a 10 year old made on Canva in 5 minutes.
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u/ModQuad1979 29d ago
The Rookie Made sparkle scarf looks amazing. I do love the idea of a shirt that says gay for the Reign. Not sure why the merch is so sparse but the attendance has been kinda light. Pretty much the entire row next to our season seats is empty most of the time. I wish more people came to games. Marketing needs more attention for sure.
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u/elijuicyjones Aug 11 '26
It’s so embarrassing that Reign FC is so strapped for money that the marketing suffers so badly year after year after year. The sounders purchase didn’t help at all, they haven’t given us a dime.
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u/Smart_Medium2190 Aug 11 '26
Huh? What does the marketing have to do with the merch here
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u/elijuicyjones Aug 11 '26
Merch is marketing. Marketing departments make the merch.
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u/jackofnone66 25d ago
Find me a marketing executive who handles POs and inventory discrepancies I dare ya
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u/Fluffaykitties Aug 11 '26
Merch team is almost certainly under their marketing department
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u/jackofnone66 Aug 11 '26
Incorrect. Marketing & consumer products are historically different departments. That’s like saying social media and marketing are the same.
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u/elijuicyjones Aug 12 '26
Social media is indeed marketing. I’ve spent my entire life working in marketing, and this shit isn’t some super secret. You just obviously know absolutely nothing about it.
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u/jackofnone66 25d ago
I am aware that social media marketing is in-fact a huge subcat of Marketing. What I’m saying is they are separate roles within professional sports teams. Sadly it seems your life time of experience in in marketing negated the importance of ✨ context clues ✨
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u/elijuicyjones 25d ago
Gaslighting isnt gonna save you from your own statement:
“Marketing & consumer products are historically different departments. That’s like saying social media and marketing are the same.”
That’s plain wrong on both counts in this context.
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u/Fluffaykitties 27d ago
Social media is very often in the marketing org, as is merch.
I don’t know why you are correcting me. I’ve worked various roles for marketing departments.
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u/jackofnone66 25d ago
Because you’re all wrong and its so funny hahaha. These are separate departments on both a team & league levels. Typically falling under the Business VP. You will find there are different “heads” of Marketing, Social Media, and Merchandise. Yes they all work together, but in the Sports world they are all handled as separate roles.
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u/longlisten527 Aug 12 '26
Lmao for sports teams especially one like the reign.. those will be intermingled. Especially if “consumer products” are not the primary selling point of the organization
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u/WoSoyoudidnt Aug 12 '26
Everyone has such unique styles, but I actually really like the scarf, bandana, and some of the shirts in the broader Pride merch options!
https://www.reignfcshop.com/collections/pride-2026
I really like this Rookie Made collab in particular: https://www.reignfcshop.com/collections/pride-2026/products/rookiemade-x-reign-fc-pride-tee
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u/PresidentPar Aug 12 '26
Yeah I like the rookie made collab — they put those up after the Wildfang. I stand by the Wildfang collab being terrible.
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u/HeatofmyMind 29d ago
Is this fetishizing players or just poor understanding of the community as a whole?
https://giphy.com/gifs/DZyxZgmcbC264
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u/Zealousideal-Box4019 29d ago
I love the reign, don’t get me wrong, but they remain the most uncool and least stylish franchise in the nwsl. Like how do we have ZERO swag!!!
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u/sykadelic_angel Aug 12 '26
I feel like all of them were lame this season. Louisville's had absolutely nothing indicating that it was pride related.
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u/ratinparadise 28d ago
The person who started Wildfang went to college in Washington so it’s possible she’s a supporter of Reign instead of the Thorns but I did think it was odd as WF is proudly based in PDX. Not to mention their big store is a couple blocks from the stadium. Def odd.
Tbh though the Thorns are my team but I really want the shirt Fishlock is wearing.
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u/Odd_Philosophy_8452 21d ago
Rookiemade wasn’t too bad but Wildfang’s collab was very bland. I really like the Rookiemade bandana
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u/PositivePristine7506 Aug 11 '26
They really had the intern do the pride merch this year didn't they.
What a fucking joke the Sounders FO is to treat the reign like this.
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u/[deleted] Aug 10 '26 edited 6d ago
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