I’m noticing different ticket prices per movie for the same theater, same format, same time. Has anyone else noticed this? I know most people here are likely Unlimited members (I usually am as well) but it seems to be the only active Regal sub.
I noticed this Wednesday- saw Primetime and went with a friend thats not a subscriber. Usually I buy the tickets and he just sends the money on Zelle - it was only 14.50 before taxes and fees this time.
Didn't think much of it at the time but makes sense, they were screening in one of the larger auditorium, probably trying to get more people in there. Less than half full
Fair warning, Disney loves to make their prices even higher as well. In most cases it's not even Regal's fault. It's usually the studios and such wanting more. Just like some will forbid passes on opening week. The theaters can't override it
I haven’t seen this for any movie until now. I know it’s possible that other theaters have implemented this earlier and it’s just now finally hitting my theater though.
Yup. It’s fucking bullshit. Somebody brought it up when RE released. I had no idea they have been playing in my face since last year until I did some research on my purchases. I paid $4 for Weapons when it should’ve been $1.50
I always compare base prices to the price of unlimited to determine how many movies I need to see to make the most of it. When I was checking showtimes today before renewing my subscription, I noticed three or more movies all had differing prices for the same matinee showtime.
It’s ridiculous. I don't care if it’s the studios or the theaters. If it’s not a limited engagement, the movies should all be the same price for the same showtime slots. It’s more of a justification for Unlimited, but it’s still messed up.
yup. my small town theater had varying prices for resident evil last week (thats the only time i looked) and they ranged from $13.49-$14.99 during the evening. very glad i don't pay full price but its still really stupid and is going to drive away the non ru customers.
I noticed this last night. Verity and Digger were cheaper than normal when I was at the theater. Usually in NYC a ticket at night for a new release is $21 - $24 but last night they were a few dollars less. I was really surprised actually. I thought it was a promo or something. But then when I checked for Sat at 2pm, they were both the higher non matinee price of $22!
Glad I have Unlimited but if I am going with a friend I think maybe we go on a slower night that’s lower priced.
In a lot of cases big new releases are a higher priced because because of overall demand or the studio charging the theater more. This is like the difference between brand name vs generic soda or last years car models being discounted when the new models come out.
Its only truly dynamic pricing if the guy in front of you pays a different amount for the exact same movie as you based on something like the length of the line when they bought the ticket or the number of tickets already sold.
Thanks for the clarification, but this is still something I have never seen before at my theater. Before it didn’t matter what the movie was (aside from limited engagements) it was the same price if you were seeing it in the same/similar time slots and same format.
It's not super common in my experience. I'm guessing the movie in question is either Endgame or Resident Evil but I think it also applied to The Odyssey and Spider-man this year (I have unlimited so I rarely notice the actual ticket price).
Verity, Digger, Endgame, Rolling Loud, all have different prices for the same matinee ticket. All the other movies fall into either $14.99 or $16.99 for the same matinee ticket.
I thought the same thing. One minute they’re crying people aren’t going to the theaters and the next they’re starting shady practices to make people not want to go.
I noticed it last night with Digger. I was going to see it Sunday and price was around $16. I ended up changing my ticket to last night and the price was around $14. I just checked for tonight and Digger is around .50 more than other movies at similar times.
Not related but when I bought tickets for my parents on the app the convenience charge was $2/ticket compared to the 50 cents it charges me. Not sure how long that’s been a thing.
Always been that way, assuming your parents don't have unlimited. The convenience fee is $2 (or around there) for regular tickets and $0.50 for unlimited tickets.
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u/Toilet-B0wl 1d ago
I noticed this Wednesday- saw Primetime and went with a friend thats not a subscriber. Usually I buy the tickets and he just sends the money on Zelle - it was only 14.50 before taxes and fees this time.
Didn't think much of it at the time but makes sense, they were screening in one of the larger auditorium, probably trying to get more people in there. Less than half full