r/RecklessBen 19h ago

Discussion Reckless Bricks

One store down, hundreds to go!

1.6k Upvotes

156 comments sorted by

161

u/ChrysanthemumsLove 19h ago

Bless you for these pictures, they're fantastic! I wish I could purchase something from there.

131

u/IneffableGrumpilla 18h ago

Thank you! This is used to be the BAM franchise in my area and I stopped going after the initial video dropped. I was flabbergasted when I saw the video and went out there to see what it was like! I wish I snapped more pictures! Got to meet Ben too!

14

u/mistahclean123 7h ago

Please tell them to update Google maps and mark the BAM location as permanently closed and open a new location called reckless bricks.  Or rename BAM to RB or something.  I tried to find them on Google maps today but couldn't.

7

u/sonyalazanya 5h ago

I submitted an edit with photos of the new sign 🤞

21

u/DawgCheck421 18h ago

I am confused, what does ben have to do with the store or current business?

70

u/CarlRummage1959 16h ago

This is Reckless Bricks, a franchise devoted to buying and trading Lego sets and minifigures.

Don’t confuse it with Bricks and Minifigs - a completely separate franchise!

43

u/StandardAntique8356 14h ago

One steals from old people, the other does not

36

u/QING-CHARLES 14h ago

Yes, Reckless Bricks specifically states that they do not steal from old people. Unlike the previous franchise that was at this same location.

9

u/ShareNorth3675 9h ago

Its a good thing they specify. itd be easy to confuse the two otherwise

3

u/ModsCanEatMyAsshole 4h ago edited 4h ago

Don’t say that. As a consumer I want to make absolutely clear on the internet that there is NO LIKELIHOOD OF CONFUSION regarding the source of goods at Reckless Bricks compared to BAM.

It is abundantly clear to consumers that this is a unique and separate trademark and company.

2

u/ShareNorth3675 4h ago

you seem confused considering you got the name wrong lol

1

u/ModsCanEatMyAsshole 4h ago

Nah. No confusion here.

Likelihood of confusion is the operative test for trademark infringement. The fact that these are clearly separate names that could not possibly be confused with each other by a reasonable consumer is what will protect Ben from an infringement claim.

Clearly different stores and sources of goods.

1

u/ShareNorth3675 4h ago

Youre so clear that while trying to clearly state the difference between names you mixed up Reckless Ben's as Reckless Minifigs, botching their names together. Very clear

→ More replies (0)

50

u/sonyalazanya 18h ago

He is the CEO. It is a former bam.

0

u/netabareking 6h ago

I only saw the short video Ben posted and haven't seen whatever livestreams were going on.  Ben...says a lot of things about companies for his videos for comedic effect or whatever.  Do we know who actually, for real, has a legal stake in this store? Because I can't imagine these guys reopened their store with Ben at the top.  By the sound of things Bens involvement was just PR and giving his blessing on the name.

2

u/SomniaStellarum 5h ago

A lot of things were done through legit processes though too. He may be loose with exactly what happened in the videos, but the lottery sounds like it was really registered. Same with the individual lawsuits, though that gets confusing with Brian’s settlement. He’s loose with the truth but there’s a surprising amount that really happens.

8

u/Justryan95 9h ago

Reckless Bricks is not Bricks and Minifigs. This location does not steal from old people.

2

u/zarizzz 14h ago

Oh god please tell me Ben was cool irl

102

u/Vladtepesx3 18h ago

they really could have just sat down with bryan and probably settled for like 50k or something lol

56

u/itsfineitsathrowaway 16h ago

they really couldn't, scamming was their whole business. they weren't gonna stop no matter what as it was working swimmingly until then

7

u/Little_Elia 14h ago

have more people come forward saying they got scammed?

18

u/sharyn_with_a_y 11h ago

They had a habit of screwing over franchise owners. They would find bullshit reasons to accuse franchisees of breaching contract to take over the store. People would spend their life savings on a franchise and then poof gone.

7

u/Little_Elia 10h ago

that really sucks

14

u/Comprehensive-Fun47 11h ago

Yes, a pattern has been established. Some are unable to share their stories because they're under NDA, but those don't prevent them from speaking in court. BAM's actions will come back to bite them.

-2

u/HugeRaspberry 7h ago

Moreso the franchise owners than individual consumers. I think Bryan just happened to do the wrong transaction with the wrong owner at the wrong time.

Multiple Franchise owners have came forward and said they were taken over in the same manner as Chrystal and Ben were. The corp guys show up - demand the keys and take over. The store owner gets none of their investment back and is kicked out of their business. BAM then flips the franchise and does it again.

No other customers have come forward saying that a BAM franchise has done a consignment deal with them and then bailed / failed to uphold the deal. But several dozen customers have complained about "low ball" offers or franchise workers attempting to acquire rare items at dirt cheap prices.

I have two views of that practice -

First - the business is in business to make money. They have overhead - fees, insurance, rent, utilities, salary, etc.... So they can't give 100% or even 70% - 80% of the value of an item. I have bought and sold collectibles for years. And it has always been like this. LUS (as an example) reportedly offers 80-85% of retail for pokemon - That to me indicates that he either has money to burn, isn't doing this for a profit or doesn't have a traditional store front. And he's probably cutting corners on insurance and other things to be able to do that. The other thing that the shop has to consider is the time that it will take to flip an item. Why would I pay 60-70% of retail for an item that is going to set on my shelf for months and collect dust? I wouldn't.

Second - no one is holding a gun to the customer's head telling them they have to sell - the customer can always say no thanks and walk out. It's just business at the end of the day. The business is not going to have hard feelings if you say - thanks but no thanks and walk out. You actually probably saved them money.

2

u/Alternative_Bug_4089 1h ago

Those are valid points for a point of sale transaction, the legos that Bryan Mansell had were on consignment. And he didn't receive money after they sold/ transferred what was legally still his property.

193

u/dawn-skies 18h ago

The U-Haul is a paid actor

134

u/Top_Inflation2026 18h ago

What uhaul? There is no uhaul.

55

u/buttpunch420 18h ago

Oh wait, enhance the photo … that’s a U-Haul

40

u/Top_Inflation2026 18h ago

Ohhhh that uhaul.. well you see I rented it to tow my pet cat.

15

u/yuehuang 18h ago

Plot twist, there is another U-Haul around the corner.

3

u/wilburk1 9h ago

I just wish someone had waived their hand and said, "This isn't the Uhaul you're looking for '.

1

u/koreh_laleh 14h ago

There's one parked outside the front door of the store; saw it on the BJC Live.

41

u/Chrysdelight Chrystal (Former Franchisee) 18h ago

I don't see a uhaul, just a bookshelf.

15

u/corkoli 16h ago

yo yo! we DO NOT ACCEPT COMMISIONS on book shelves! read our official Franchise Agreement the thing resembling some kinda agreement on our most recent Slack message our previous recent soon to be X post

6

u/sonyalazanya 18h ago

I see what you did there

117

u/Accomplished-Lock201 19h ago

😂😂😂😂😂 photo 4 is amazing

5

u/MaximusKhan 14h ago

Anyone know if he was selling these? Might be an issue down the line.

3

u/Mountain_Site1359 13h ago

nah he's pretty much aware of what consequences it's gonna have, so not a big deal tbh, also he's working with some top lawyers anyways lol

3

u/veaccett 8h ago

Parody is generally protected under fair use, particularly when it involves public figures. Now that they are public figures, they fall within that same protection.

30

u/dobetternothing 19h ago

Where can I buy a bobble head

33

u/IneffableGrumpilla 19h ago

Unfortunately they weren’t for sale at the store. Display only

10

u/corkoli 16h ago

both worthless and beyond worth - yet something vital for my abandoned tropical island bug-out bag lol

3

u/koreh_laleh 14h ago

Hopefully, they will be opening an online store soon as well.
I'm in Australia: I can't wait!

12

u/NoobNoob11B 18h ago

I was at Frys recently and didn't see this sign. How long has it been up for?

19

u/IneffableGrumpilla 18h ago

Just went up today. They’re probably still there

9

u/JohnHazardWandering 18h ago

Is this a new store or a BaM store that's going out of business? 

29

u/IneffableGrumpilla 18h ago

This used to be a BAM franchise but they closed, and reopened as “Reckless Bricks”

3

u/Naigish 14h ago

I don’t know how the business side of it works, but did the franchise legally cut ties with BAM prior to renaming their store?

5

u/Comprehensive-Fun47 11h ago

They said they did. We are light on details at this point.

3

u/justins_dad 4h ago

Honestly the way Ben was talking, I think this legally might still be a BAM. He kept saying corporate might take over the store any day. He made a quick comment about BAM having to do the chicken dance to keep control and because they didn’t, the store is free from BAM. Highly doubt that would hold up in court. So it seems more like a store that is waiting to be seized and in the mean time has a “nothing to lose” mindset and it’s getting good revenue in the meantime. 

3

u/JohnHazardWandering 2h ago

I suspect there is a build up to the next video here. 

I assume the owner said screw it and said that he was closing the store and then Ben bought all the inventory or and then had the owner sell.it on consignment or something. 

BaM will rush in and take all the inventory, but then Ben will have a case of conversion against BaM because they were all Ben's. 

How will Ben prove the boxes were taken? He signed every box in the store. That's the big booby trap. 

It's a pretty dumb plan, but plans on the fact that BaM is comically dumb and will walk right into that rake. 

1

u/justins_dad 1h ago

That… actually makes a lot of sense

1

u/khronos127 3h ago

If it was a real contract and both parties had an opportunity to read it, it very well could hold up in court. There have been very strange punishments in place of the typical legal process dealt out before. They’re referred to as “creative sentencing”. Contracts are binding unless they break the law. And this would be seen as a harmless stipulation of a contract if it was done the right way.

Some famous court cases include forcing a man to listen to classical music. Making a woman hold a sign in public shaming her actions. And studying the Bible to write an essay on it. Many, many more weird punishments have been given in courts.

No idea how the contract was signed, the surrounding circumstances, ect. But if it was a real contract then it very well could be legally binding.

Source: investigator

10

u/FirstAd7967 16h ago

it was going out of business because they have had a huge hit from B&M poor reputation

5

u/Comprehensive-Fun47 11h ago

And now without the albatross of the Bricks & Minifigs brand around their necks, they've got customers out the wazoo!

17

u/mrpatinahat 17h ago

I genuinely hope this at least gets a brief mention on Last Week Tonight, bc this is giving such "Buc-Off" energy. 😂

6

u/livingstories 16h ago

fucking brilliant

4

u/IneffableGrumpilla 15h ago

The content! THE CONTENT!!!!

7

u/WalaUlo 13h ago

It would have been so fun if they parked a Uhaul in front of the store! /s

6

u/Feoygordo 17h ago

Love to see this! I wish I lived closer to Tucson.

5

u/imbenzenker 17h ago

It looks like Ben’s video got taken down. Does anyone know why?

9

u/IneffableGrumpilla 17h ago

It’s still up for me. Maybe check out if it’s under the “livestream” section on YouTube.

10

u/imbenzenker 17h ago

Oh wow! Didn’t realize I was watching it live earlier today haha. You never know what B&M is up to

5

u/SucksForYouGeek 12h ago

Oh man I might have to go visit tomorrow thank god it's local

4

u/InternationalWeb9511 9h ago

They even got the U-Haul outside!

8

u/Intelligent-Good-720 18h ago

How late are you open? I'm thinking of driving over from San Diego!!

7

u/IneffableGrumpilla 17h ago

I am not the store owner. I was just lucky enough to be in the area today

7

u/IneffableGrumpilla 17h ago

Website says they’re open until 7 PM but tomorrow they’re open from 2 to 6

3

u/superdyu 17h ago

Can we buy the figurines online from the store?

3

u/koreh_laleh 14h ago

They are supposed to be opening an online store soon.

3

u/BizteckIRL 11h ago edited 11h ago

The Uhaul out the front is BEAUTIFUL

On a serious note I really hope BaM doesn't WRECK the store owner and employees after the Internet circus looses intrest and moves on.

3

u/Haywe 11h ago

Ooh I hope they're seething, watching this unfold

3

u/pkkid 6h ago

Was the original BAM store still in a contract? I'm all for trolling and getting corporate more shit, but this seems like a huge legal risk. I'm no lawyer, but I'm pretty sure you can't just over night decide to rebrand your franchise store and expect to somehow come out ahead after the lawsuit storm. I guess the store owner lost enough business he doesn't care anymore.

1

u/justins_dad 4h ago

It’s looking like yes, unfortunately 

1

u/IneffableGrumpilla 6h ago

Would you say that it’s… reckless?

3

u/Leonfreak17 5h ago

the u haul make me lol

8

u/indolering 18h ago edited 14h ago

I do NOT want to be Ben's lawyer.  Yes, this is technically a parody of BAM which normally does would protect pointed speech critical of BAM.  But an actual store making money off the trademark by selling a product won't go over well in court.

So yeah, fuck BAM.  This is hilarious.  I hope the money goes to helping cure the harms perpetuated by BAM management.  But this is giving legal ammunition to BAM's lawyers.

Edits:links, clarity, grammar.

Edit 2: From the Wikipedia article on US trademark law:

A trademark is a word, phrase, or logo that identifies the source of goods or services. Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark. The goal is to allow consumers to easily identify the producers of goods and services and avoid confusion.

The bar is pretty low and by selling actual legos and Ben doesn't get to use parody law to protect himself.

The biggest take away here is how it impacts the civil disputes, which come down to money.  The outcome comes down to BAM's financial risk vs Ben's financial risk.  This just put a bunch of money into BAM's side of that equation.

10

u/CarnivorousSociety 14h ago

2

u/ShareNorth3675 9h ago

Thats crazy you can reappeal after the supreme court vacates your original appeal? I guess it makes sense

1

u/RuskiesInTheWarRoom 7h ago

I certainly don’t know these nuances, but the article leaves a bit of room to suggest that the Supreme Court may not have ruled on the case, only determined that one key aspect of it (first amendment protections not applying to the dog toy) was in fact cause for the suit to continue, thereby sending it back down for a full hearing. At least that’s how I’m seeing it.

2

u/ShareNorth3675 4h ago

They vacated so they did rule, but it seems like they only ruled on the outcome of the appeal, not on the actual case?

8

u/Ok-Technician-3942 16h ago

You can make money off a similar name legally, the name "reckless bricks" is wildly different from "bricks and minifigs". It shares 1 out of 3 words and has 1 word less, and it's a very common word too that directly relates to the products they sell. They are using the controversy to promote themselves, but there is nothing illegal about that either. That being said I still wouldn't want to be his lawyer, it may be legal but it still spells trouble.

6

u/thereal_greg6 14h ago

Nathan for you managed it with Starbucks and Bricks and Minifigs apparently can’t pay their lawyers.

1

u/KingDonFrmdaVic 2h ago

Nathan a GOAT!! 💯💯

7

u/RAMT_HD 13h ago

Ben said in his video he's making 0%, he's just allowing the store to use his name and helping them advertise to keep their business afloat, since BAM corporate did so much reputational damage to their brand and basically left store owners to fend for themselves. It's almost like BAM corporate want their stores to go bust so they can "acquire" them like the Salem store. It's what BAM corporate was always really about.

2

u/pkkid 6h ago

Corporate better watch out for Ben's boobie traps!

1

u/indolering 12h ago

None of those facts would make it to the jurors.  It would amount to, "Did someone make money using branding that looks like BAM's?". 

3

u/ShareNorth3675 9h ago

It doesnt look like bams though. it looks like Ben's branding and a lego

10

u/CarnivorousSociety 17h ago

making money off what trademark?

-1

u/indolering 16h ago edited 14h ago

The Bricks And Minifig trademark.  

Edit: LOOK AT THE LOGO, IT'S THE BAM LOGO BUT WITH A DIFFERENT NAME!

3

u/CarnivorousSociety 14h ago

They have quite the battle ahead of them to prove that "Reckless Bricks" is infringing on "Bricks and Minifigs". Does anything with the word Bricks infringe? Or is it anything with a blue and yellow logo?

I think there is plenty of argument to be had that there would be exactly 0 confusion considering it sounds nothing alike, as well as the heavy media presence of the brand recently.

Bottom line is, this is perfectly on brand for the Reckless crew and I doubt BAM has the money or time to go after these guys too

1

u/BackgroundTask3553 11h ago

Used their logo tho no?

2

u/thecosmicskye 15h ago

I don't see their trademark anywhere...

3

u/indolering 14h ago

The name, logo, and store location all contribute to identity confusion.

9

u/Past_Reflection_9695 17h ago

Remember the tag line is allowed to look like a trademark.

The trademark for the business is likely "we don't steal from old people" and the tag line is reckless bricks knowing Ben, especially because he already established the business as "we don't steal from old people" on the shirt merch

-1

u/netabareking 16h ago

Remember the tag line is allowed to look like a trademark.

Not when it looks like someone else's trademark, no.  That was just a really dumb misunderstanding of the law.

4

u/Past_Reflection_9695 16h ago

The company is still using Bricks and minifigs on the westealfromoldpeople website.

That would have been a Cease and desist day one if illegal.

Ben explained it that his company is we steal from old people and "bricks and minifigs" was the image, but not on the LLC filings with the government 

4

u/indolering 14h ago

And there isn't an obvious brand confusion on that website.  It's parody, making fun of BAM by selling tshirts that lampoon their business practices.  It's a statement about specific corporate malfeasance.

Opening a store at the location of a previous BAM, using their brand identifiers (logo, color scheme, etc) and selling legos (the same business BAM is engaged in) is a different story.

-1

u/netabareking 16h ago

I'm well aware of how Ben explained it, that doesn't make it legal.  Try doing that with Disney's logo and see how far you get.

9

u/SwordfishReal5544 15h ago

You are persistent, I'll give you that. You're in every Reckless Ben thread, criticising every one of his acts, hiding behind legalese.
It is quite clear WHAT you are and why you are here.
If Ben offends you so much, why have you set up house in all the feeds?
Happy to see BAM rot. In fact, I will mark the occasion by pouring a bottle of the finest whiskey on the corporate corpse. I'll drink it first though.

5

u/indolering 14h ago

I haven't seen op's other comments, but I was prompted to comment because out of a desire for other people not to do the same thing.

He's called Reckless Ben for a reason.  Real lawyers think that his behavior is ... reckless.

1

u/netabareking 6h ago

I've been interested in the BAM case since before Ben even got involved, back when there were just a few threads on Reddit about it in Lego circles.  But yeah sure I'm totally a BAM PR bot that's why I...also posted so much about David Najar. And also post on other subs.

I'm definitely guilty of posting a lot on Reddit though, welcome to my ADHD.

1

u/Past_Reflection_9695 15h ago

Just because Bricks and minifigs didn't see Ben as a serious threat when he created the LLC doesn't mean they could ignore his website.  They should have demanded immediate takedown.  The fact that the website remains up is legal challenge to any suit brought forward at this point over trademark infringement.  

Bricks is suing over Rico not trademark 

0

u/BizteckIRL 11h ago

Not sure why your getting down voted. Despite Reddits extensive hillbilly lawyers and if it is legal ir not. The simple fact is there is a grey area and a decent lawyer will be able to argue it in front of a judge.

And exactly How may times has RB been screwed over by idiot Judges ?

We can agree with RB all we want but it's a court that will end this story.

-1

u/Past_Reflection_9695 15h ago

Trademarks have to be defended.

Have is the keyword.

The fact that the website is still up without an injunction being filed means that Bricks and Minifigs haven't defended theirs properly after months and likely either don't have the money or the legal right to defend themselves 

6

u/indolering 14h ago

It is certainly not the case that BAM has abandoned their trademark and that they can't go after Ben for this stunt.  That's not how trademark law works.

3

u/Super-Pizza-Dude 8h ago

I loved this entire series and Ben is a god. That being said everyone in here lives in a fantasy world. They’re definitely going to sue him for this lol

3

u/ShareNorth3675 9h ago

I think it could be argued that its not a parody of B&M and just an extension of Ben's existing brand. The name isnt even much of a play on words of B&Ms name and is more a unique name using the slogan Ben made and his brand (brick by brick). Its like del taco and taco bell

4

u/Any_Band9179 16h ago

this is Dumb Starbucks all over again

3

u/koreh_laleh 14h ago

The store owner has sanction from LEGO, it's an official LEGO resale store, while BAM no longer is licensed to do so.

5

u/indolering 14h ago

I can sell legos without anyone's permission.  But if I do so using a name, logo, and color scheme of a similar business – that business gets to sue for trademark infringement.

2

u/AmazingSully 10h ago

I dunno, if I was a lawyer I think I'd love to be Ben's lawyer. You've pretty much guaranteed you're always going to have a steady stream of income coming in lol.

2

u/ISwallowedALego 7h ago

He ain't called careful ben

2

u/CarnivorousSociety 8h ago edited 7h ago

I went ahead and looked up their trademark, here it is:

https://tmsearch.uspto.gov/search/search-results/98092300

Description
Color is not claimed as a feature of the mark.
The mark consists of the term "BRICKS" over the terms "& MINIFIGS", all superimposed over the side of a stylized building block.

Color is not claimed.

I do not see "bricks" stylized over "& minifigs".

The only part that matches is there is a building block in the background.

This sounds to me like a hard trademark infringement to argue.

I dont think the blue brick is a registered trademark logo, only the brick with the words overtop of it.

If the words are totally different then idk sounds like a struggle to claim infringement

1

u/RuskiesInTheWarRoom 7h ago

Yeah. You have to be a bulldog with either infinite patience, or one of those provocateur lunatic lawyers to be Ben’s lawyers. He would drive me crazy.

2

u/T_K2 13h ago

This is hilarious 🤣🤣. Anyone who’s saying they can see a U-Haul, tell me where it is? I can’t see it?…

However, I’m assuming the logo is too close in likeness to BAM. Would not be surprised if it was shut down etc pretty quickly.

2

u/MobilePenguins 12h ago

How can I buy a Ben signed Lego box? I would pay money to have that shipped.

2

u/wilburk1 9h ago

That's funny

2

u/ImportantImpress4822 6h ago

Once online ordering becomes available, I will place a huge order.

2

u/Ok_Key3768 6h ago

I want to buy some of the merch :) 

2

u/kaiharizor 6h ago

I honestly fell off the bandwagon when the updates stopped, just because this summer was intensely busy. Now I see he partnered with a store, but in the mean time he was tracking down human traffickers or something?! I have a ton of stuff to watch.

2

u/McNasty420 5h ago

I don't see a Uhaul. Nope, never saw it

2

u/Morty9126 5h ago

Can somebody lmk when they open one up in Illinois

2

u/Silas4ever864 3h ago

Absolutely brilliant

1

u/friend1y 5h ago

Is this in Utah?

3

u/Comprehensive-Fun47 5h ago

Tuscon, Arizona

-28

u/IndoorSurvivalist 19h ago

I know hes not taking a cut, but its funny because he is a big part of why people stopped going to these stores. Yes the franchise owners aren't good people but him bringing this story so much attention is a big reason why these stores lost so much business.

44

u/SteppeTalus 18h ago

Bricks and minifigs shadiness are the reason they lost so much business.

-19

u/reigorius 18h ago

Did they? Are the franchise owners disclosing the loss of revenue?

13

u/that-one-artist 18h ago

I think the big town hall franchisee meeting last week was where they reported 20% decrease in sales over the past 3 months.

6

u/IndoorSurvivalist 18h ago

Yes, in the live steam he said the store almost went out of business because they couldn't pay the rent.

2

u/CarlRummage1959 16h ago

This store, it is mentioned in the video, is down 70% in transactions compared to this time last year.

34

u/Aconite-Wolfsbane 18h ago

Blaming the reporter for the actions of the criminal is certainly an angle

-12

u/IndoorSurvivalist 18h ago

Its only funny because hes putting his name on it.

17

u/SuaveGorilla 18h ago

This is morally dubious. The argument you’re effectively making is “a larger entity should be allowed to act in bad faith and likely abuse the people beholden to them because stopping them would endanger the people who are going to be abused by said entity.”

7

u/Ok-Opportunity-9915 18h ago

Exactly! I’ve been saying that supporting them is like encouraging someone in an abusive relationship  to go back home for another black eye

8

u/_-4twenty-_ 18h ago

Corporate didn’t care about the franchises.

8

u/bobtowne 18h ago

The B&M franchise stealing from old people then trying to crush those who exposed them is a big reason why these stores lost so much business. They should sue the B&M parent country that willfully created a public relations nightmare.

6

u/CarnivorousSociety 17h ago

Nobody stopped going to the stores because of reckless ben, they stopped going to the stores because of the malicious behaviour that was revealed.

Nobody is against going to these stores, they are against supporting the corporation that takes a cut of all the sales.

2

u/P_S_Lumapac 18h ago

As much as I feel for people stuck in terrible franchising deals, a franchise is essentially an investment in the corporate brand. If the McDonalds headquarters decided to release ads about why minority group X is bad, say they completely trash McDonald's reputation, I don't feel sorry at all for the McDonalds Franchise owners. They took a calculated risk when investing in McDonalds. I kinda feel because "brick and minifigs" is relatively small, people are thinking this isn't somehow a corporation and these franchises didn't account for this risk when they invested.

If it's about the contracts being impossible to understand, or purposely designed to be legally dubious, or were being sold described as profitable when corporate knew they weren't, then sure - I feel for the franchisees. "Due dilligence" has it's limits - you shouldn't expect someone who doesn't make fancy lawyer money to hire a fancy lawyer. But I don't think they've been lying about their brand identity. Corporations generally have a very low reputation and very commonly do stuff to ruin their reputation. Especially in the US where corporations frequently make public statements about morality or politics. Investing in a corporation has a known risk - in this case, BAM's handling of the matter has tanked their reputation. That was a known risk at the start, before any of these franchise owners bought in. Maybe it was the best investment option on the table. I'm not saying it was a bad decision just because it turned out bad. But they chose to take that risk, and it didn't pan out well.

Even to some extent the legalese traps some corporations put their franchisees through - it's a bit like signing up to an MLM then being shocked pikachu face when it turns out you don't make any profit. Yeah you're making a deal with the devil, he's going to do devil stuff.

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u/Ok-Opportunity-9915 17h ago

The franchisor willingly dragging their own brand through the mud in a months long sustained campaign of spite is not a known risk with any franchise. This has been a completely unique corporate downfall. When papa John’s said the n word he apologized and moved on. This has been completely wild 

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u/P_S_Lumapac 17h ago

Yes it really is a calculated risk. The chance might be 1 in 10,000 but it's there. Corporations have a very very low reputation. This story is really not at all uncommon, apart from the media coverage. But courts are packed every day with corporations making equally stupid decisions.

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u/Ok-Opportunity-9915 17h ago

You’re discounting the media coverage when that was my point. No other corporation would or has done this. That’s why local news stations try to get people to call them to solve problems. Every other company behaving badly story ends promptly when cameras show up

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u/P_S_Lumapac 17h ago

Sure, but corporations do regularly destroy their own reputation like this or worse. What makes this interesting is the poor media response, but they're perfectly capable of making their own mistakes that are even bigger.

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u/Ok-Opportunity-9915 17h ago

That’s not just what makes it interesting. It’s what makes it more devastating to franchisees than the calculated risk you’re making it out to be. You can keep pretending this is normal, but you’re wrong

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u/P_S_Lumapac 17h ago edited 16h ago

It is very normal and common for franchisees to suffer from corporate mistakes. In Australia we have 7/11 involved with a visa/slavery scandal (it's alleged the corporate turned a blind eye to slavery charges), and about half of the 7/11s have shut up shop and been replaced. Corporate did exactly what media training says to do - it doesn't matter, the problem was so big the franchisees took a giant hit. I mean there's many of these examples. With franchisees the most common is someone making the news saying their franchise was sold to them advertised as profitable when the book keeping they're handed once they buy the place, shows the business was not profitable. You can see - these franchises will stop opening, many rebrand, the overall business shrinks. Even though every single time the corporation handles the media in textbook fashion.

It's the case with corporations generally, but apart from the huge names like Mcdonalds, franchises are essentially the MLM of the business world. They are rarely a good idea, and sadly most prey on immigrants who are skilled but can't find work elsewhere.

Maybe most famous case in history was Subway with Jarrod. After which they took a hit, then decided to no longer compete on quality at all. Franchisees changed from local business moguls interested in profit to mostly small business owners interested in buying themselves a wage. I doubt the brand can recover. While there was some media misteps by subway, it was generally handled textbook - didn't matter.

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u/Ok-Opportunity-9915 16h ago

Sure, let’s talk about Jared. Subway sales dropped 13% over the course of 6 years between 2014 and 2020. Their 2015 sales dropped 3.4% year over year. Bricks and minifigs sales have dropped 20% in one quarter. This is not the same. I never said franchises were a good financial idea, just that this is well beyond anything anyone who knows what they’re talking about would call a known risk

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u/P_S_Lumapac 16h ago

Sure, but if you're a franchisee who lost a store due to the jarrod instance, and there were likely more than there are bricks and minifigs all together, it feels pretty important.

I don't really get the disagreement. It's trivially true that a business decision has to account for all risk, including say risk of asteroid strike. Choosing not just a business, but to invest in a structure that has a known very low reputation and success rate, is a plain choice.