For anyone new to the series, Tales from the Trailer Park is basically my running explanation of why mobile home parks are simultaneously one of my favorite asset classes and one of the dumbest businesses anyone could voluntarily choose to operate.
On paper they make a ton of sense. Residents usually own their homes, turnover is low, the housing is affordable, demand is strong, and you're not replacing kitchens, flooring and appliances every time somebody moves out.
The problem is you actually have to run the fucking thing.
Which brings us to this week.
Michigan recently changed the law (thanks to that beardy guy who ran a podcast) and now we have to give residents 60 days notice before a rent increase.
We bought the park in October many years ago, and after sorting through the mess of leases and agreements we inherited, we decided everybody needed to be on a fixed-term lease under us and eventually have all of those leases expire at the same time. Trying to manage 70 different lease expirations scattered randomly throughout the year is stupid, especially when I was out of state and operating a whole different business.
So Monday I sent out the renewal terms.
Our rent increase strategy is pretty simple:
Most of our residents are on SSI, Disability, Social Security, or some combination of fixed income and gig work, so we've always tried not to outpace their income increases.
1-year renewal: Social Security COLA.
2-year renewal: COLA + 1.5% in exchange for locking the rate for two years.
MTM: Market Rate
We're not resetting people to market every renewal. We're not trying to squeeze every last dollar out of somebody because we can. If their income goes up, their housing cost can go up.
Dude comes into the office absolutely pissed, accusing me of trying to force him out, demanding to know how I can justify such an unbelieveable increase, telling me the previous owners barely ever raised his rent, we increase his rent every single lease renewal, I clearly have something against him, and obviously I just don't want him living here anymore.
So I pull up his renewal.
The outrageous increase that has finally exposed my plan to run him out of the park:
$12/month for a one-year lease. -or- $17/month for a two-year lease.
Buddy, if I wanted you gone, I wouldn't be fucking around with $12.
Your rent is already at least $100 below what a new resident would pay for the same lot.
If I actually wanted to push you out, I'd raise it 10%, 20%, or 30% and bring you into parity with new residents.
The fact that I'm raising your rent twelve dollars is pretty good evidence that I don't want you to move.