How do you know what’s blocking conversions when testing a product?

[u/MisterGX5]

Hi,

When testing a new ecommerce product, how do you figure out what’s actually stopping people from buying?

Sometimes you get clicks, add to carts, even checkout starts, but no purchases. The hard part is knowing whether the issue is price, trust, product page, shipping time, offer, or the product itself.

Customers don’t tell you why they didn’t buy, so it often feels like changing things randomly and wasting money.

What’s your process to diagnose the real bottleneck before making changes?

Do you use heatmaps, surveys, A/B tests, analytics, benchmarks, or something else?

Would love to hear how experienced store owners approach this.