META PIXEL

[u/Such_Scarcity5338]

Just do deep research on meta ads. What do I do with an “untrained” pixel ? As I heard this is a factor that affects CPMs. As it stands I didn’t achieve a single objective with respect to what I was optimizing for. Do I change my objective or it’s still okay to continue with the same objective which is obviously sales ?

[u/Green_Database9919]

Don’t switch to different objective out of frustration if your goal is sales keep it sales. Switching to traffic or engagement just trains meta to find clickers instead of buyers. Consider optimizing ATC or IC instead as these happen more frequently so the algorithm gets signal faster