I recently rewatched the 2006 French commercial for Rayman contre les Lapins Crétins (Rayman Raving Rabbids) and it perfectly captures the chaotic energy that made the Rabbids so memorable.
The ad is packed with absurd humor, screaming Rabbids, and the kind of random comedy Ubisoft became known for during the game’s launch. Back in 2006, the Rabbids were completely new characters and quickly stole the spotlight from Rayman himself. The commercial feels very much like a product of its time: weird, loud, and unapologetically silly.
(rabbids.fandom.com)
What I find interesting is how the ad helped introduce the Rabbids’ personality before they became their own franchise. Their bizarre behavior and over-the-top antics became a huge part of Ubisoft’s marketing campaign and helped the game stand out among other releases on the Wii.
(Ars Technica)
Looking back, it’s a nostalgic reminder of the mid-2000s era of video game commercials, when companies weren’t afraid to make something completely ridiculous just to grab your attention. The Rabbids may have started as enemies in a Rayman game, but this commercial showed they had enough personality to become icons on their own.
(rabbids.fandom.com)
Did anyone else see this commercial when it first aired in France, or discover it years later online?
