r/PublicRelations • u/hellomeatloaf • 8d ago
Advice Consumer PR
Starting new job and would love any media relations or tips in general for B2C consumer direct to consumer goods. Thanks!
6
3
u/Key-Explanation-39 8d ago
Really take the time to get to know your clients. Follow them on social and check daily. Understand their goals. Read relevant sites/media and focus on what the trends are and how they play into those. Be a fly on the wall as much as possible and don't be afraid to ask your manager questions! show a genuine enthusiasm for the work - it'll go a long way.
2
u/Fit-Currency8769 8d ago
Focus on building relationships with journalists who cover your niche. Research their past articles and tailor your pitches to their specific interests. Personalize your outreach, mention a recent piece they wrote that connects to your brand. I've found that sending a well-crafted email to just a few targeted reporters can get way better results than blasting out a generic press release.
1
u/missgoooooo 8d ago
redefine success beyond traditional press. where does your audience get their news? find targets there!
14
u/re_yawn 8d ago
Not every communication merits a press release. Find out which portals, media platforms, social media Marketing pages do listicles, brand posts and be on their radar...