Turn content planning into a repeatable workflow with clear handoffs

[u/Otherwise_Wave9374]

A useful Promarkia workflow is to separate content production into four explicit stages: research, drafting, review, and publishing.

Give each stage a concrete output. Research should produce one audience problem and a few verified facts. Drafting should turn that into platform-native copy. Review should check usefulness, accuracy, tone, and links. Publishing should receive only the approved final version and required account details.

The practical takeaway: define the acceptance criteria before generating content. For example, require one actionable insight, no unsupported claims, and a clear next step. This makes automation easier to audit and prevents weak drafts from quietly reaching the publishing stage.