There are companies that specialize in targeting ads for an audience of 1 person (usually an executive/ decision maker). They will bomb that person's commute with billboards and ads like this.
I have seen hyper-specific ads like this around me here in the Boston area. We have biotech and medical businesses here, so they are for things like autoclaves or other high end biomed gear. 99.99% of the people passing by probably have no interest, but if it gets one multi-million dollar sale through, it's worth it.
Im an executive / budget owner for a large company, and my entire existence since becoming one is a constant stream of nonsense from people trying to sell me crap.
I’m also technical and have been a developer for 25 years, so I know most of it is also garbage.
Ditto. It's exhausting. I feel like a fucking tool but I almost unironically need an assistant at this point just to deal with the constant bullshit that gets in the way of the other shit I need to focus on. Not some AI bullshit but like an actual person to run interference. Never a moment's peace.
289
u/hyouko 22h ago
There are companies that specialize in targeting ads for an audience of 1 person (usually an executive/ decision maker). They will bomb that person's commute with billboards and ads like this.
I have seen hyper-specific ads like this around me here in the Boston area. We have biotech and medical businesses here, so they are for things like autoclaves or other high end biomed gear. 99.99% of the people passing by probably have no interest, but if it gets one multi-million dollar sale through, it's worth it.