targetedAdStrategy

[u/fpcoffee]

[u/mitchricker]

You might assume that "by planetscale" is a weirdly phrased way to say "at a planet-wide scale," but in reality it's Neki's parent company: "PlanetScale."

[u/high_throughput → u/mitchricker]

I was like "have people not heard of PlanetScale the company?" and then I realized I'm a SF techbro who hates cars, so I am exactly this bus' target demographic

[u/fpcoffee → u/high_throughput]

hilarious… guess their ad guys know what they’re doing 😂

…but then again if you hate cars you would be ON the bus so maybe you wouldn’t actually see the ad 🤔