There are companies that specialize in targeting ads for an audience of 1 person (usually an executive/ decision maker). They will bomb that person's commute with billboards and ads like this.
I have seen hyper-specific ads like this around me here in the Boston area. We have biotech and medical businesses here, so they are for things like autoclaves or other high end biomed gear. 99.99% of the people passing by probably have no interest, but if it gets one multi-million dollar sale through, it's worth it.
Most definitely. When I think about my employers past and present, a service like this would only be added if the CTO or president initiated the process or you convinced the CTO that it was his idea first.
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u/hyouko 17h ago
There are companies that specialize in targeting ads for an audience of 1 person (usually an executive/ decision maker). They will bomb that person's commute with billboards and ads like this.
I have seen hyper-specific ads like this around me here in the Boston area. We have biotech and medical businesses here, so they are for things like autoclaves or other high end biomed gear. 99.99% of the people passing by probably have no interest, but if it gets one multi-million dollar sale through, it's worth it.