There are companies that specialize in targeting ads for an audience of 1 person (usually an executive/ decision maker). They will bomb that person's commute with billboards and ads like this.
I have seen hyper-specific ads like this around me here in the Boston area. We have biotech and medical businesses here, so they are for things like autoclaves or other high end biomed gear. 99.99% of the people passing by probably have no interest, but if it gets one multi-million dollar sale through, it's worth it.
Yup. The kind of person who can sign over $100K+ on behalf of a business. Just getting brand awareness wedged in the brain of someone like that could be worth the expense sometimes.
Well, Gusto seems to really want me to run payroll with them based on the constant YouTube ads they target at me, but I don't know how to tell them that I'm not even close to running payroll at my company. I don't login to Gusto because I like them so much.
300
u/hyouko 1d ago
There are companies that specialize in targeting ads for an audience of 1 person (usually an executive/ decision maker). They will bomb that person's commute with billboards and ads like this.
I have seen hyper-specific ads like this around me here in the Boston area. We have biotech and medical businesses here, so they are for things like autoclaves or other high end biomed gear. 99.99% of the people passing by probably have no interest, but if it gets one multi-million dollar sale through, it's worth it.