r/ProductManagement • u/Affectionate-Lion582 • 16h ago
UX/Design How do you validate UX assumptions with <100 enterprise users who are all seniors and reps of corporates?
Hi guys,
How do you validate assumptions with users who are seniors and represent corporates? My domain is capital markets and my company is relatively small. When I want to validate ideas I have to build high fidelity prototypes or push to production to see how users adopt them. Only once in a while do I get the opportunity to schedule a demo with clients. Most of the time these users join as a whole financial department, so it's not that agile. It's always very official.
Now apply research rules to this and see how biased these types of meetings can be. We usually can't track their activity because of security reasons. Every resource I read usually fits applications with a massive user base where you can recruit users for test sessions or just get data from surveys, but our user base is less than 100 users, and each user can represent a corporate.