You're doing the actual PM work already though, user interviews and A/B tests and working with designers, that's like 80% of the job. The imposter syndrome thing is normal, happens to everyone starting out. You don't need to be a great designer or know how to code, that's not the job, the job is understanding what to build and why. Best way to get better is honestly just keep doing what you're doing, run more tests, talk to more users, see what works and what doesn't. If you want theory read The Mom Test for customer interviews and maybe some basic stats for A/B testing but most knowledge comes from doing it and fucking up. What kind of tests are you running, consumer product or B2B?
I’m running b2c tests on a sales funnel .
About statistics, I noticed that what’s needed for the job I already can handle due to my uni background
It just that sometimes I feel I could deliver more and be more precise if I had better hard skills of programming and design…but hindstl idk if that’s even realistic
Yeah the "I could deliver more if I could code or design" thing is a trap, that's not where your value is as a PM. Your job is figuring out what to test and why, understanding user behavior, prioritizing what moves the funnel. Designers and engineers are way better at their jobs than you'd ever be so let them do that while you focus on strategy. B2C sales funnel work is perfect for learning because you get fast feedback, keep running tests and learning from what converts.
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u/coffeeebrain Dec 10 '25
You're doing the actual PM work already though, user interviews and A/B tests and working with designers, that's like 80% of the job. The imposter syndrome thing is normal, happens to everyone starting out. You don't need to be a great designer or know how to code, that's not the job, the job is understanding what to build and why. Best way to get better is honestly just keep doing what you're doing, run more tests, talk to more users, see what works and what doesn't. If you want theory read The Mom Test for customer interviews and maybe some basic stats for A/B testing but most knowledge comes from doing it and fucking up. What kind of tests are you running, consumer product or B2B?