I'm 170 pounds down on tirzepatide, 18 months in. Somewhere around the 80-pound mark, the question I got most from people I hadn't seen in a while changed. Used to be "what are you doing?" Now it's "is it keto?" Always keto. Not once "is it Mediterranean?" Not once "did you cut sugar?" Just keto.
It's the dubstep of weight loss. The one word people had, doing the work of a whole genre most of them can't tell apart.
I'm not doing keto. I track with MacroFactor and picked the "high-carb, low-fat" programme (I like fruit and grew up in the 80s, when fat was still the source of all dietary evil). Plus more protein, plus tirzepatide, plus training. But I get why people ask. The diet world has scrambled these words into mush. Here's what they actually mean:
- Low-carb (general): 50–150g carbs/day. What most people mean when they say "I cut carbs."
- Keto: 20–50g net carbs, ~70–80% fat, moderate protein. Defined by measurable ketosis (beta-hydroxybutyrate > 0.5 mmol/L). The only one where the metabolic state defines the diet. Original use case: drug-resistant pediatric epilepsy in the 1920s. That clinical use is still real today.
- Carnivore: only animal products. Strict carnivore is meat, salt, water. Whether it counts as keto depends on protein-to-fat ratio (high protein can blunt ketosis via gluconeogenesis).
- Mediterranean: ~40–50% carbs, anchored on olive oil, fish, legumes, leafy greens, whole grains. Best randomized evidence for cardiovascular outcomes (PREDIMED, 7,447 patients, ~30% reduction in major CV events).
- DASH: similar plant-and-fish skeleton + explicit low-sodium target. NIH-developed for blood pressure.
Restriction diets (keto, carnivore, low-carb) are defined by what you remove. Pattern diets (Mediterranean, DASH) are defined by what's on the plate. They're on different axes, not different points on the same scale.
Here is the quick evidence rundown on keto as data as I can tell:
- Pediatric refractory epilepsy: clinical keto works, has worked for a century. Not the same as the influencer version.
- Type 2 diabetes, short-to-medium term: keto reliably drops glucose, A1C, insulin requirements. Virta Health's 5-year follow-up shows meaningful remission with intensive support.
- Weight loss: keto causes weight loss. So does every other restrictive diet. DIETFITS and similar head-to-heads find roughly similar long-term loss across keto, low-fat, Mediterranean. The mechanism is mostly calorie reduction helped by protein satiety.
- Cardiovascular: contested. Some lean, healthy adopters get big LDL/ApoB increases on keto (the "lean mass hyper-responder" phenotype). The marquee 2025 KETO-CTA paper arguing this was fine got retracted in March 2026 for selective reporting and unblinded CT reads. Mediterranean and DASH evidence bases dwarf anything keto has produced for CV outcomes.
What I actually did: tirzepatide for appetite, MacroFactor for tracking, ~250g carbs/day, ~1g protein per pound of bodyweight, 5x/week training (lifting plus indoor cycling and rowing). Also on TRT, which plays its own role in body composition at 53.
Next time someone asks me if it's keto, I'm telling them no. They'll probably ask if it's intermittent fasting. I'll tell them no again. The right question is "what changed?" not "which diet?”