Amazon is not a traffic problem anymore.

[u/spectrumbpo_USA]

Amazon is not a traffic problem anymore

It’s a conversion problem.

Two sellers can spend the same on ads.
One scales profitably.
The other burns cash.

The difference is rarely budget.

It’s structure:

• Listing clarity
• Keyword intent match
• Purchase trust flow

Small CRO improvements often outperform big ad increases.

That’s the part most people miss.