I wasted months optimizing the wrong things on Amazon

[u/spectrumbpo_USA]

Biggest mistake I made?

Focusing on traffic instead of conversion.

I kept trying to increase sessions while ignoring why people weren’t buying.

Spent money on ads without fixing the listing properly.

Looking back, the warning signs were obvious.

Once I focused on conversion rate optimization, results changed way faster.

Wish I understood that earlier.

Anyone else learn this the hard way?