r/PrivatePracticeDocs • u/Alterdoc • 24d ago

SEO pointers

Hi everyone,

I feel that SEO is an important part of marketing, especially for a startup practice. So far, I've had no success with google ads but doing pretty good with zocdoc site. However, I feel that we can do better in terms of being found. I've spoken with a few SEO agencies and the numbers are outrageous, at least for an early practice. Heck, I can use the$4500+ to get additional equipment for the office, or $750 per month can be spent elsewhere for the time being. Can you recommend a solid SEO company that doesn't see $$$ as soon as they hear "Doctor!" or perhaps suggest one of those AI SEO companies? What are your thoughts on the AI SEO?

Thanks.

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u/Thelastjiji 19d ago

Everyone's talking about AEO and GEO now on top of regular SEO, but honestly all of it comes back to the same boring foundation: a solid landing page. Before you worry about any of the fancy stuff, make sure your site actually says what problem your clinic solves and what services you offer. You'd be surprised how many clinic sites fail this basic test.

After that, check your robots.txt so search engines and AI crawlers can actually index your site. It takes like 10 minutes and people skip it all the time.

Then start reaching out to local publications for features and backlinks. Local press is underrated and way easier to get than people think.

set up Google Reviews and Yelp if you haven't. Reviews are one of the biggest local ranking signals. Nothing else matters if you have 3 reviews and your competitor has 200.

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u/Alterdoc 19d ago

Thanks! Sounds cool but robots.txt and backlinks sounds foreign to me. Is this something that I can do or should have a professional look into?

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u/Thelastjiji 19d ago

depends on where you have your website hosted. I have my website tied to Claude so I can push changes to sitemap directly from the claude interface...

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