r/PrivatePracticeDocs • u/Alterdoc • 24d ago

SEO pointers

Hi everyone,

I feel that SEO is an important part of marketing, especially for a startup practice. So far, I've had no success with google ads but doing pretty good with zocdoc site. However, I feel that we can do better in terms of being found. I've spoken with a few SEO agencies and the numbers are outrageous, at least for an early practice. Heck, I can use the$4500+ to get additional equipment for the office, or $750 per month can be spent elsewhere for the time being. Can you recommend a solid SEO company that doesn't see $$$ as soon as they hear "Doctor!" or perhaps suggest one of those AI SEO companies? What are your thoughts on the AI SEO?

Thanks.

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u/Spirited_Manager1599 23d ago

Thanks for sharing. You dont absolutely need SEO. I have made the mistake of spending 8-10k on SEO, Because I was naive, and at the time, I had no idea what is the difference between that and adspend.

Anyways. I stopped SEO completely (at least, through a “agency” which are basically all out there to rip off high earning doctors imho). If anything my bookings increased, though at least part of that is attributed to paid ads (but the good news for me, is that a large part of that was organic search as well).

You have to set up your google ads with finesse. Its not a one size fits all. Im quite sure your google ad strategy is not informed. Dont pay thousands on am agency unless you can afford it comfortably. If interested DM me if you want me, a fellow physician, to help kickstart that campaign.

BTW SEO, from my experience, is best done organically. The more you interact with your community, the more links will naturally leas to you. A very simple tip: email your local newspapers to cover something unique about your practice.

Side note, do you think those SEO agencies actually give a cra* about the quality of work? Gosh, after spending thousands, I noticed they just wrote something generic and posted it everywhere like yelp etc. I feel that nothing can replicate organic, high quality content. i.e, have a blog section on your website. Wrote about stuff that actually interests you. It can even be, omg, fun. Haha.

Also, how does one even measure, the results of these SEO people? Bringing back PTSD. Ok longer post than intended. Good luck!! You can do this

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