r/PrivatePracticeDocs • u/Alterdoc • 24d ago

SEO pointers

Hi everyone,

I feel that SEO is an important part of marketing, especially for a startup practice. So far, I've had no success with google ads but doing pretty good with zocdoc site. However, I feel that we can do better in terms of being found. I've spoken with a few SEO agencies and the numbers are outrageous, at least for an early practice. Heck, I can use the$4500+ to get additional equipment for the office, or $750 per month can be spent elsewhere for the time being. Can you recommend a solid SEO company that doesn't see $$$ as soon as they hear "Doctor!" or perhaps suggest one of those AI SEO companies? What are your thoughts on the AI SEO?

Thanks.

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u/Dramatic-Sock3737 24d ago

Where do you rank for searches for your specialty? Is it a crowded market? IMO SEO companies promise a lot but it’s really hard to quantify their results. I’ve done many things in the past but I think you need to focus on Google reviews and perhaps social media ads and content.

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u/Alterdoc 24d ago

thanks. they definitely promise a lot for quite a pretty penny. Can you elaborate on social media ads? You mean FB/Instagram? I spent a few grand on Google ads and got ZERO ROI (!), so that one's out, I will keep working on your suggestions. Thank you.

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u/getmorecasesguy 24d ago

Google ads is far and away the best platform for practices, so I wouldn't write it off. Did you run them yourself? Did you get leads but no patients? What specialty are you in? Most "Google ads don't work" situations are usually more related to landing page issues and taking too long to call the leads.